Hubspot

DECEMBER 17, 2012

And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. With the Olympics and the presidential election under our belts, 2012 was undoubtedly an exciting year for news, and a lot of that excitement spilled over into campaigns in the marketing industry. Could newsjacking be one of them?

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Hubspot

NOVEMBER 15, 2012

In fact, Facebook users are uploading approximately 300 million photos to Facebook per day, up 20% from earlier this year. Even u sage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six months. The Impact of Photos on Generating Facebook Engagement.

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Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Because you cannot SPAM people on Twitter or Facebook and generate leads or new customers. 8 Insightful Marketing Predictions from Hubspot.

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Outbrain

APRIL 9, 2019

As powerful as content marketing is, though, many still struggle with generating results from their efforts, with only 42 percent of B2B marketers reporting their content marketing to be effective. Between January and May 2016, organic reach on Facebook dropped a massive 42 percent. This isn’t because content marketing doesn’t work.

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Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. For HubSpot, one such organization would be the American Marketing Association , since one of our primary products is a marketing automation platform. It’s free, too.

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Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. See Also: HubSpot Website Tools ; HubSpot Blogging Tools. How to Use Facebook for Business.

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Atomic Reach

JANUARY 3, 2019

Larry Kim is a one-stop-shop guru on the utilization of Facebook Ads and messaging for marketing optimization. Kim is the CEO of MobileMonkey, a platform that helps companies engage with customers using Facebook Messenger. Bernie Borges is an expert in helping B2B marketers build their sales and marketing pipeline.

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Hubspot

MARCH 22, 2013

I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.

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accelerate agency

OCTOBER 14, 2021

The SaaS business model How SaaS differs from traditional software Types of SaaS companies: B2B & B2C Why businesses use SaaS Stages of a SaaS company Top 20 SaaS companies of 2022 Top 6 SaaS companies to work for FAQ about SaaS Getting started with a SaaS company What is a SaaS company? Is Facebook a SaaS company?

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accelerate agency

OCTOBER 14, 2021

Types of SaaS companies: B2B & B2C. Is Facebook a SaaS company? When it comes to Facebook, cloud experts are undecided as to whether or not it constitutes a SaaS social media site and messaging service. . Types of SaaS companies: B2B & B2C. Well-known examples of B2B SaaS products include: . Image Source.

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Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Facebook. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. To learn more about Facebook’s contest rules, visit their Page Guidelines.

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Hubspot

APRIL 30, 2013

One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat! Source: HubSpot ) Tweet this stat!

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Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service. Facebook Launches Sponsored Results: PPC Ads in Facebook Search. PPC ads in Facebook search? PPC ads in Facebook search?

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Webbiquity

OCTOBER 16, 2012

This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 83% use Facebook and 53% are on Twitter, though that gap is expected to narrow by 2014 due to rapid growth in Twitter use.

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Hubspot

DECEMBER 12, 2012

Who says B2B companies can't have holiday campaigns? When Coca-Cola promotes the campaign on their website, they have links to their Twitter, Flickr, Google+, Facebook, and YouTube accounts, and they use consistent tone and messaging that aligns with all their other campaigns throughout the year. promoted on their Facebook page.

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Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

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Hubspot

JULY 29, 2012

B2B Marketers Have a Blind Spot: The Buyer's Journey From Forrester. He discusses the transformation of the B2B marketer's focus, saying the process is changing faster than marketers can keep up with; more and more marketers are being held to direct revenue growth goals, as opposed to less tangible analytics such as reach or awareness.

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Hubspot

AUGUST 16, 2012

Think about it from the follower's perspective -- why do you choose to 'like' or follow certain brands on social networks like Facebook and Twitter? Charmin(@Charmin) August 8, 2012. Charmin(@Charmin) August 7, 2012. Charmin(@Charmin) August 7, 2012. Old Spice(@OldSpice) August 13, 2012. tweetfromtheseat.

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Hubspot

JUNE 14, 2012

And here at HubSpot, we have two employees with very opposing views on this subject. Kipp Bodnar, co-author of The B2B Social Media Book predicts that Twitter is reaching its peak. Predictions were put on the HubSpot marketing white board at the end of 2011!). And yes, that image above is real. but they're not.

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Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

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Hubspot

SEPTEMBER 14, 2012

1) Loosening Up Enough to Make a Joke in B2B Marketing. Take a look at how UncommonGoods does it on its Facebook page, for example: If you clicked on that link in the update, by the way, it takes you to this page on their website: Uhh, this is $%&#!@$ Joe Chernov (@jchernov) August 21, 2012. Businesspeople don't smile.

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Hubspot

JANUARY 15, 2014

Created by HubSpot, Signals notifies you when a contact has opened an email you''ve sent their way. Related : Twitter and Facebook Apps for iPhone and Android. Neither Facebook nor Twitter have reviews as strong as LinkedIn for their latest versions, but new versions come out all the time with improvements. 5) HubSpot.

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Hubspot

FEBRUARY 14, 2012

B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. Here are the 9 best B2B uses of checkin-based social platforms and some companies that are using them right. Claim Your Business.

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Hubspot

OCTOBER 9, 2012

I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. Additionally, our average visitor-to-lead conversion rate for our B2B clients is 8%. 2) Listens to the Buzz. 4) Distributes Content.

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Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. What marketing tactics do you have planned for 2012?

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Hubspot

JANUARY 29, 2014

This is probably the first argument you''ll hear, especially if you''re a B2B company. Perhaps the number-one social media platform for B2B industries is LinkedIn. Next, take the same approach with Facebook, Twitter, and YouTube. How to Respond. Engagement must be authentic and helpful to Group members.

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Hubspot

APRIL 4, 2017

人々は、とりわけニッチな情報を集めたい場合には、限られた手段しか選ぼうとしません。B2Bバイヤーの71％が、購入先の情報をインターネットから入手するそうです。したがって、自社の専門性をどこでアピールするべきかは、もうお分かりだと思います。. 検索エンジンだけではありません。Facebook、Twitter、LinkedInなどのソーシャルメディアや、特定の業界の人が集まるソーシャルネットワークを利用することでも、数少ないオーディエンスに自社を見つけてもらうことができます。また、ソーシャルのサイトでは、ターゲットオーディエンスと直接つながりを持つことができます。. １：自社の専門性をアピールできる. 利用しているユーザーは誰か. 口コミマーケティングが可能か.

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Hubspot Twitter PR Facebook 66

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter. For a quick guide to mastering Medium, check out this podcast here.

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Hubspot

MARCH 23, 2012

The Etica Wines Twitter page is a perfect blend of interesting design, branding, and links for visitors to learn more about the company, a wine guide and resource, as well as connect with them on Facebook or via email. 17) HubSpot. Connect with HubSpot : 2) Spotify. 3) IdeaPaint. 13) MLT Creative. 14) Zipcar.

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Webbiquity

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Tips and Guides.

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Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

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Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

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Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Stacey Acevero.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

MAY 14, 2014

LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse. Let''s look at eight that are capitalizing on the opportunity and rocking it -- I think you might be surprised to find that both B2B and B2C companies are working to get the most out of their pages.

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Hubspot

DECEMBER 9, 2011

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. Source: Social Media B2B ). Source: Social Media B2B ). Write blog content for your target audience, which is not necessarily yourself.

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Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. So to attract new business, especially if you’re a B2B player, you need alternative ways to reach customers. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more. Still, all eyes are on the web. since 2002.

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Hubspot

OCTOBER 16, 2013

According to ShareThis , this year, Pinterest is closing in on email as the third-most popular way to share behind Facebook and Twitter. FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy. Identify the natural places where sharing could occur (e.g. 4) FireRock.

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