ViewPoint

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 16, 2012

Tweet The week before Labor Day, hundreds of marketers descended upon Orlando, Fla., for MarketingSherpa’s B2B Summit 2012. 65% of marketers have not established lead nurturing.“The Even though the marketers we spoke with were experienced, about two-thirds were beginners at lead nurturing.”. Their buying cycle.

Work Management 120

Work Management Marketing Management B2B Marketing SIC 120

Webbiquity

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. In 2012 he founded a creative design agency. As of June 2018, 4.2

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. The findings demystified a number of widely held misconceptions and made a strong case for re-thinking current B2B marketing strategies.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. The opportunity for marketers is to enable less, in the face of the crushing volume of more. Can marketers help?

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Those objectives include revenue, market share, branding, and lead generation objectives. How long are their buying cycles?

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Martech

MAY 5, 2023

See something — like something — want something — buy something. Marketers know this as “the sales funnel”. Think about a spider web Ryan Brock, chief solution officer at marketing strategy platform DemandJump, no longer sees a funnel. Starting in 2012, Brock realized that the funnel concept was not making sense.

Top of Funnel 114

Top of Funnel Marketing AI Digital Marketing Funnels Buyer Intent 114

Hubspot

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

Paid Content 101

Paid Content B2B Marketing Work Management Marketing Management 101

Biznology

DECEMBER 28, 2016

Successful digital transformation achieve these results: CUSTOMER: Harness customer networks and reinvent the path to purchase in line with their real behaviors. AMAZON BUSINESS : Served as an example of ‘digital customer’ expectations transitioning to the B2B world. DATA: Turn data into assets that prove results in real time.

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. Demand Generation.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

KoMarketing Associates

OCTOBER 15, 2015

Sometimes a business product or service can be purchased without much consideration. Maybe an emergency situation made the rash purchase of a new department printer – whatever was on sale – necessary. And for your marketing dollar, it’s a given you’ll want to retain paying customers as long as possible.

Marketing Management 120

Marketing Management B2B Marketing Ad Building Lead Ranking 120

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. ” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. Social media has made more of an impact, significantly on B2B than B2C.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. Lately, however, the inbound sales pipeline has shrunk for a great many sales and marketing organizations.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ANNUITAS

DECEMBER 23, 2014

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This requires an understanding of the buyer, their buying path and content consumption patterns.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Forrester Content Marketing 100

ViewPoint

OCTOBER 2, 2012

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management. sellers invariable say they use 15% to 20% of those things.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

The Point

DECEMBER 16, 2011

It was only a few years ago that I would have told any client who asked (and many did) that it was never a good idea to purchase an email list, and that moreover, any list of email addresses that was available for purchase was by definition compiled through nefarious means and not worth the risk. List Purchase. That was then.

De-duping 100

De-duping Buy InsideView Broadcasting 100

Adobe Experience Cloud Blog

AUGUST 16, 2012

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. Some key findings: Overall use of social media in buying is still somewhat low.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Biznology

APRIL 29, 2013

E-commerce opportunity is evolving fast, but only 25% of B2B marketers are taking advantage of it, according to a 2012 Oracle study. The typical B2B company selling online is the classic catalogers like Edmund Optics and Seton , which were fast to supplement their print catalogs with e-commerce. Time for another look.

B2B Marketing 80

B2B Marketing Work Management Marketing Management Paid Search Agency 80

The ROI Guy

DECEMBER 6, 2011

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

Allocation 40

Allocation B2B Sales Peer-to-peer B2B Marketing 40

Zoominfo

MARCH 27, 2018

And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. 63% of marketers agree customer engagement includes renewals, repeat purchases, and retention ( source ). On average 29% of B2B customers are fully engaged ( source ). The Current State of Customer Engagement.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

Tony Zambito

JANUARY 25, 2012

B2B Buying Process Today © All rights reserved by Kenny Madden. In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies.

Buyer Personas 100

Buyer Personas B2B Allocation Peer-to-peer 100

Tony Zambito

FEBRUARY 10, 2012

Many B2B Marketers today are faced with the daunting tasks of connecting with buyers in new ways and using new mediums that are still in infancy. The shelf-life expectancy of some of the new approaches is yet to be known; making investment and resource decisions for leaders in B2B Marketing a road filled with risks.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Tony Zambito

JANUARY 30, 2012

I would not be surprised today if a group of B2B executives said they were using fortune tellers to peer into a crystal ball to make predictions about the future. C-Suites are under enormous pressures to get it right the first time with regards to marketing and sales planning. Emphasis on modeling buyer behavior.

Lead Ranking 100

Lead Ranking B2B Peer-to-peer B2B Sales 100

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Demo Campaign. . Source ). . Example: LinkedIn. . .

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Biznology

SEPTEMBER 22, 2016

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media.

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Customer Experience Matrix

OCTOBER 15, 2013

As I mentioned in last week''s post , I’m writing a paper on stages of marketing automation deployment. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy. The paper itself will be available to Webinar attendees.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Webbiquity

APRIL 17, 2018

People either reconsider or get distracted and never complete their purchases. AI will identify specific types of people who will be most likely to buy certain goods. Companies can more effectively manage their marketing budges with this information and targeting capabilities. In 2012 he founded a creative design agency.

eCommerce 123

eCommerce Marketing AI Amazon Advertising Agencies 123

SnapApp

MAY 14, 2018

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. W elcome to the bottom of the funnel: By this point you’ve poured blood, sweat, and dollars into getting leads through the door and ready to buy. Demo Campaign. Example: LinkedIn.

Top of Funnel 48

Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. That’s a 10% jump from 2012. For B2B companies, e-commerce is now the most effective sales channel. Here are a few reasons why.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Business 214

Business Skype Thought Leadership Marketo 214

ANNUITAS

JULY 10, 2014

About two years ago I wrote a blog post on Why BANT No longer applies for B2B Lead Qualification. Given the environment in which we live as B2B Marketers, BANT (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. BANT is not Aligned to a Buying Process. “I

Lead Qualification 100

Lead Qualification Sales Management Sales Qualified Leads Leads 100

Content Standard

JANUARY 30, 2016

Whether buying for a company or buying for themselves, most customers reach for the same thing before they make their purchase: their mobile device. Just as it has in the B2C world, mobile marketing should top the list of B2B marketing trends this year, given shifts in mobile usage.

Mobile Marketing 40

Mobile Marketing B2B Marketing Trends B2B 40

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

markempa

JULY 15, 2013

Tweet To determine the most used lead gen tactics, and map that to their effectiveness and difficulty, we asked the following questions in the MarketingSherpa 2012 Lead Generation Benchmark Report …. Marketing these days is about educating your target market, engaging with them, and only selling when they’re ready to buy.

Lead Generation 120

Lead Generation Tactics Effectiveness Generation 120