Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 5, 2012

by Jason Miller How do entrepreneurs feel about their small businesses in 2012? The results of a recent study reveal small businesses’ outlook on performance, investment, and growth in 2012, producing a snapshot of how they are planning to steer their way to success in the New Year.

Small Business Marketing 48

Small Business Marketing Business Marketo Planning 48

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Mainstream media outlets have spent the last week debating the merits of the video and the aims of Invisible Children as a whole. So what content marketing tips can we learn from the Kony 2012 campaign?

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Adobe Experience Cloud Blog

APRIL 24, 2012

It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012.

Examples 48

Examples Conference Network Marketing Marketo 48

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

Webbiquity

FEBRUARY 26, 2013

Two common business terms combined describe the an increasingly popular outreach tool: marketing automation. According to marketing research firm Raab Associates , the marketing automation system industry will reach $750 million in 2013, growing 50 percent from 2012. What is Marketing Automation? How Does it Work?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 100

Adobe Experience Cloud Blog

JANUARY 6, 2017

This year, one at the very top of my list is to more actively consume industry news and trends and apply them to my own marketing. At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. Phil Fernandez of Marketo. Bill Godfrey of Aprimo.

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PointClear Marketo Internet Marketing Broadcasting 120

Adobe Experience Cloud Blog

SEPTEMBER 20, 2012

Marketo’s Thursday session shares more than just best practices as Jon Miller, VP of Marketing Content and Strategy at Marketo, and Brian Clark, CEO of Copyblogger Media share how both companies have become pioneers in 2 very hot topics–content marketing and social media.

Marketo 48

Marketo Peer-to-peer Social Marketing Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

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Business Skype Thought Leadership Marketo 214

Adobe Experience Cloud Blog

AUGUST 31, 2011

Has social media caused a divide? Really big news to the Marketing and Sales set includes Jigsaw becoming data.com ! Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Welcome to Dreamforce 2011.

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Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. Stelzner : That’s a great question.

Social Media 48

Social Media Media Conversion Marketo 48

Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. However, the numbers show that B2Bs are making up ground. Facebook 74%. LinkedIn 72%. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The web is now mostly accessed through mobile. Customer Journey.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Marketo/Modern B2B blogs.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies.

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Peer-to-peer Social Media Demand Allocation 48

Ambal's Amusings

AUGUST 25, 2010

In the new world marketing, Russell Sparkman, of Fusionspark Media , urges us to use transmedia storytelling. We asked Russell Sparkman "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Russell Sparkman's Marketing Prediction for 2010.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. Furthermore, Karen and her team will help LeanData drive the innovation agenda in the sales and marketing technology space.

Marketing Management 45

Marketing Management Touchpoints Marketo Demand Generation Agencies 45

LeanData

JANUARY 11, 2018

January 10, 2018 – LeanData , the leader in demand management for B2B organizations, announced the addition of two senior-level executives to the leadership team to further build on the company’s growing momentum. Furthermore, Karen and her team will help LeanData drive the innovation agenda in the sales and marketing technology space.

Marketing Management 40

Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Adobe Experience Cloud Blog

DECEMBER 22, 2009

December is the time for B2B companies to shine. This is because B2C companies have all the sexy, edgy, memorable ads the rest of the year, leaving B2B companies to be more conservative and serious. Is there any show that B2B marketers connect with more than The Office? Media Logic Make a Joyful Noise.

Resource Management 48

Resource Management Paid Search Agency B2B Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

OCTOBER 11, 2017

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. The trick is to take off your marketing hat and think like a consumer while brainstorming for relevant content.

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Trends Content Thought Leadership Viral Marketing 134

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media.

Social Marketing 48

Social Marketing Marketo Social Media Marketing Management 48

Adobe Experience Cloud Blog

MARCH 30, 2012

We invited over a dozen industry thought leaders from the B2B Marketing and social media world to stop by our booth in the expo hall and chat with us about everything, from their favorite part of SXSW, to their focus in 2012, and their individual thoughts on the biggest buzzed about social platform, Pinterest.

Buzz 48

Buzz Marketo Social Media B2B Marketing 48

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

SEO 48

SEO Studies Marketing & Strategy Lead Scoring 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. Customer Journey.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

Especially if your influencer has a large database of fans, these are the people you should be targeting with your b2b social media campaigns. Be sure to keep these motivators in mind when you are crafting your email marketing messaging and creating your social campaigns. The decals are Marketo branded AND are stylish.

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. His point was that with the splintering of media and the proliferation of marketing messages, there are fewer and fewer places to capture a mass audience.

Paid Search Agency 48

Paid Search Agency Ads Advertising Agencies Marketo 48

Adobe Experience Cloud Blog

MARCH 18, 2013

Google+ is the sleeping giant of social media networks. Add in the ability to hangout virtually with anyone across the word and broadcast it live, and it’s quickly becoming an essential tool for the modern marketer. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout.

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Google Broadcasting Marketo Youtube 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development.

Social Networks 48

Social Networks Social Media Conference Curation 48

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Marketo: That rolls right into my next question. Marketo: Really?

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

JULY 15, 2011

Tuesday: Engaging Your Customers with Effective Videos for Marketing. Jamie Grenney is awesome – he’s one of the smartest guys out there in content marketing, especially video. 10 Strategies for Content Marketing, Events, and Marketing Automation Success. Mobile Marketing: Stay Engaged Wherever You Are.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Adobe Experience Cloud Blog

DECEMBER 21, 2011

by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. Marketing carries more influence than they may think.

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Sales Qualified Leads Tips Leads Lead 48

Adobe Experience Cloud Blog

JANUARY 22, 2013

by Jason Miller As a modern marketer it is vital to stay on top of current trends and brush up on forgotten or underutilized skills. I am constantly looking for new books to read and older classics I may have missed, so here’s a snapshot of the essential books that I believe every marketer should have in their reading arsenal.

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Paid Search Agency Trigger Marketing B2B Marketing Stats 48