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Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

Adobe Experience Cloud Blog

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Manticore Technology, Marketo, Eloqua, to name a few). Russell Sparkman.

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Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Where is social media in your B2B marketing budget? Marketers overlook the cost of social media.

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4 Content Marketing Lessons from the Kony 2012 Campaign

Adobe Experience Cloud Blog

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Mainstream media outlets have spent the last week debating the merits of the video and the aims of Invisible Children as a whole. So what content marketing tips can we learn from the Kony 2012 campaign?

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. People are on social media not to hear from advertisers, but to hear from friends.

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An Example of a Well Executed Event: Blueglass 2012

Adobe Experience Cloud Blog

It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012.