Remove sales-lead
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. ROI is still tough to measure.

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16 Effective Ways to Build Your Online Presence

Hubspot

The first two results were their website, the third was their Amazon page, and the fourth was a review of their product. Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. Show up where your audience is.

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Mobile Positioning: A Business Must

Webbiquity

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. And don’t forget about the Amazon Kindle, Windows Phone and BlackBerry. Still not convinced? What does mobile mean to your company?

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Black Friday discounts: 7 clever ways creators can use discounts to boost sales this season

ConvertKit

Use discounts the wrong way, and you can hurt your brand and ruin your sales. A 2012 study led by Dr. Paul J. Image via Matt Ragland on Twitter. The email ended up going viral and leading the brand to one of their best sales days of the year. Brooklinen used a “leaked” discount to build interest for a sale.

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PowerViews with Ann Handley: First, Get Your Strategy, Messaging & Story Right

ViewPoint

2012 Challenge: How to Tell Stories, Create Compelling Content and Drive Interest. Click to start video at this point — Asked about what is happening or not happening in marketing and sales that is surprising this year, Ann references research that MarketingProfs did with the Content Marketing Institute last year.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Consider: In 2012, small businesses made up 99.7% Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year. His self-published zine, How to Resist Amazon and Why , sold 10,000 copies and is now headed for formal publication as a full-length book.

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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

ViewPoint

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions.