Contently

MAY 20, 2019

” Tyrion asks the lords, as they sit undecided on who should rule the Seven Kingdoms. Game of Thrones debuted in April 2011, right before we moved into our Soho office, and we promptly painted this mural on our wall. Because let’s be real—that’s what Tyrion’s rousing speech to the lords of Westeros was.

Content Marketing 167

Content Marketing Content Rules Marketing 167

KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. From housing our database, nurture flows, and automation rules, marketing automation truly owns the story behind a prospect. WordPress is my foundational platform for storytelling.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

The Customer

OCTOBER 22, 2021

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

The Point

SEPTEMBER 9, 2014

A quick Web search yields dozens of blog posts and articles on the topic, many quoting the same source, a Doctor Jeffrey Lant and his “Rule of Seven,” a rule that states: “You must contact your buyers a minimum of seven times in an 18-month period for them to remember you.”. Today’s reality is a different world entirely.

Demand Generation Agencies 100

Demand Generation Agencies Validation Demand Generation Rules 100

Contently

DECEMBER 11, 2017

Rather than continuing with algorithms based on sets of rules, Google’s search technology is powered by multi-layered ‘neural networks’ meant to mimic the human brain through highly contextual pattern recognition. Contently has been behind this push for quality since opening for business in 2011.

SEO 167

SEO Lead Scoring Lead Ranking Thought Leadership 167

MLT Creative

DECEMBER 2, 2011

December 8, BtoB's Digital Edge 2011 Virtual Show Join BtoB for our third annual Digital Edge virtual tradeshow, showcasing the best demand generation technologies and tactics for b-to-b marketers. If you wish, share your blessings with an unwrapped toy for our Toys 4 Tots bin!

Demand Generation Agencies 40

Demand Generation Agencies BtoB Paid Search Agency B2B Marketing 40

Webbiquity

MARCH 12, 2012

Pitching Basics – Rules of Engagement by Blogging PRWeb. How can you make a press release more friendly to blogs, Twitter and search engines? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. do your research, do be concise) and “don’ts” (e.g.,

PR 100

PR Blogger Tips Best Practices 100

Content Standard

OCTOBER 9, 2015

. “Our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus too much on what they think are Google’s current ranking algorithms or signals,” the company said in a blog post from 2011. The post Content Marketing Rule No.

Rules 40

Rules SEO Marketing & Strategy Marketing Strategy 40

Customer Experience Matrix

FEBRUARY 2, 2018

These include ability to scan for events and issue alerts; handling of offline as well as online identity data; and specialized functions to comply with the European Union’s GDPR privacy rules. That's particularly common in CDPs that sell to large enterprises, which is Celebrus' main market.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

AUGUST 29, 2011

Hopefully it's accurate -- I think that SEC rules prevent them from commenting if it's not. Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. Client counts are reported only for 2008 through mid 2011. My analysis is below.

Eloqua 120

Eloqua Marketing Automation Services Terms and Conditions Paid Search Agency 120

Writing on the Web

AUGUST 26, 2014

Be Original and Offer Insight" width="325" height="228" title="The ABC’s of Great Blogging: Be Original and Offer Insight" /> When it comes to content marketing and great blogging, insight and originality rules. According to the authors of Content Rules : “Produce great stuff, and your customers will come to you. Know your customers.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Contently

OCTOBER 14, 2020

In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. We had to figure out the logistics of running a contest in 12 different countries (rules and fees vary!). And two, the answer in marketing is not craziness as much as it is courage to go big. The lessons were profound.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Convert

MARCH 26, 2018

Regulation (EU) No 182/2011 of the European Parliament and of the Council of 16 February 2011 laying down the rules and general principles concerning mechanisms for control by Member States of the Commission’s exercise of implementing powers (OJ L 55, 28.2.2011, p. Directive 2002/58/EC is repealed with effect from [25 May 2018].

Rules 40

Rules Effectiveness 40

The Effective Marketer

MAY 7, 2010

Rule 1: Listen Rule 2: Engage Rule 3: Measure And my favorite quote is “Don’t assume social media is the answer to everything&#. The presentation is not only funny is also engaging. This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. United States License.

Social Media 100

Social Media Media Work Management Marketing Automation Services 100

Convince & Convert

JUNE 25, 2012

In Content Rules (newly in paperback!), Ann is the Chief Content Officer at MarketingProfs and the co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011).

Storytelling 130

Storytelling Webinar Metrics Rules Social Media 130

KoMarketing Associates

NOVEMBER 14, 2017

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. However, you need to be aware that Zhihu has a very strict community rule against the spammy messages. However, with the strict supervision system of Zhihu, brands had to follow the community rules well.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

B2B Digital Marketer

MAY 13, 2021

His 2011 book, Killing Giants: 10 Strategies to Topple the Goliath In Your Industry, was hailed as one of the “10 Books You Have to Read” by Advertising Age.

Trust Marketing 52

Trust Marketing Marketing & Strategy Paid Search Agency Consulting 52

Webbiquity

JANUARY 21, 2011

Fortunately, it’s a skill that can be learned, and one great resource to help get started (or improve) in that area is The New Rules of Selling Consulting Services in 2011 , a free report from RainToday.com. Repeat business and referrals were the rule of the day. As the authors of the report note: In the old days….

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

DECEMBER 18, 2018

On June 28th, 2011 Google Plus was launched with great fanfare. It’s a newly emerging market where the rules are less clearly defined and the competition is either non-existent or limited. Guest post by Nico Prins. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success.

Training 217

Training Planning Work Management Marketing Management 217

B2B Marketing Traction

DECEMBER 15, 2011

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online.

B2B Marketing 100

B2B Marketing Planning Psychographics B2B 100

Buffer

OCTOBER 31, 2022

Rule of thumb: If there is a subreddit about it, there is a vertical social network opportunity — GREG ISENBERG (@gregisenberg) May 25, 2020. Co-founded by Matthew Buchanan and Karl von Randow in 2011, the platform is home to both cinephiles and casual viewers who use it for recommendations from friends and Letterboxd influencers.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Hubspot

MAY 10, 2017

Why am I telling you about basic economic rules? If you still remember the brief time when we were all obsessed with joining Google+, you might recall that its summer 2011 launch was by invite-only: Users had to be invited by Google or by friends who shared an invitation with them.

Demand 97

Demand Branding Brand Identity Social Networks 97

Hubspot

MARCH 16, 2011

Data Management - Two important rules: first, never ambush users and second, not all data is created equal. Businesses have to follow these two rules to be successful in Web 3.0. 10 Rules For Succeeding In a Web 3.0 These Rules Can Be Broken - The first 9 rules can be broken and are not absolute. applications.

Rules 28

Rules Web 2.0 Skype Bandwidth 28

Customer Experience Matrix

APRIL 2, 2013

million, an impressive 80% growth rate vs. 2011 although not quite the doubling that the company had forecast earlier. But it also means expenses are $273,000 per employee – much higher than the $200,000 rule of thumb. It’s a major accomplishment. Revenue for 2012 is reported at $58.4 million in 2012, or 59% of revenue.

Marketo 120

Marketo Salesforce.com Eloqua Marketing Automation Services 120

Convince & Convert

AUGUST 31, 2013

All you have to do is publish rules, and make sure they state that Facebook is explicitly not liable. Don’t forget to publish rules somewhere.). They require drafting rules, awarding prizes, managing entries, avoiding scammers, respecting the law and, more importantly, making sure your participants had a good experience.

Work Management 156

Work Management Marketing Management Rules Facebook 156

Navigate the Channel

AUGUST 3, 2023

Be brutal when you edit your slides, or follow a ratio when you create them, such as the advice from TED Masterclass , or the 7×7 rule. The 7×7 rule is simple: For every slide, use no more than seven lines of text — or seven bullet points — and no more than seven words per line.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Content Standard

DECEMBER 9, 2020

As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Martech

OCTOBER 23, 2023

13) Chris Barton, who worked for Google from 2004 to 2011, said negotiating deals to make Google the default search engine on mobile devices was a top priority during his time at the company. District Judge Amit Mehta isn’t expected to issue a ruling until early next year. Get MarTech! In your inbox. Why we care: If the U.S.

Google 74

Google Lead Ranking Lead Scoring Paid Search Agency 74

Biznology

AUGUST 21, 2018

I have been writing religiously for Biznology Blog since January 2011–well over 7 years! Only 1X on Instagram (Make it Purty). While Twitter is a river and Facebook is a blog, Instagram–as I’ve said before–is a gallery. It’s time to take a break.

Social Media 137

Social Media Social Marketing Media Twitter 137

Customer Experience Matrix

MARCH 13, 2014

I recently caught up with the folks at Teradata, which had its own marketing automation system for a decade before it acquired Aprimo marketing automation in 2011 and added Munich-based email vendor eCircle in 2012. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Writing on the Web

APRIL 18, 2011

In the World Wide Web, there often seems to be no rules. So on Wednesday, April 20, 2011 at 5 p.m. Wednesday April 20, 2011, 5 pm ET. Content Rules: Insight and Originality Attracts Clients. But that’s not true. You have to find what works for you in your business, with your target audience.

Content Marketing 100

Content Marketing Work Management Digg Content 100

SocialPilot

FEBRUARY 5, 2024

Unlike other platforms, on Twitter, brevity and authenticity rules. HireInfluence Founded in 2011, and since then, HireInfluence has been a trusted Twitter influencer marketing agency. Finding an influencer, especially on Twitter, is a tedious task. SocialPilot presents three shoutout agencies to make your campaign a success.

Twitter 91

Twitter Marketing AI Advertising Agencies Effectiveness 91

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

The Effective Marketer

NOVEMBER 16, 2009

The rules are you have to present 20 slides with 20 seconds for each (total of 6:40). What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. Sounds easy and I thought so too when I signed up for it, but is far from a walk in the park.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

Optinmonster

MAY 10, 2023

Enable exit-intent in the display rules section of the OptinMonster campaign builder: Enable an additional display rule to specify which visitors should see the campaign. And here’s a thought: those early Snapchat users (the site launched in 2011) will soon be in their 20s, and they’ve grown up with this FOMO mindset.

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

ViewPoint

MARCH 6, 2012

She also contributed to chapter 10 of Content Rules by Ann Handley and C.C. David Meerman Scott, author of The New Rules of Marketing & PR. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. i Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120