Hubspot

JANUARY 23, 2018

Even though their momentum quickly swept them past it, the brief seconds during which the ship loomed over the open boat presented a sight that would stay with the crew the rest of their lives. Your imagination filled in the scene, and your present circumstances and surroundings faded into the background of your consciousness.

Storytelling 78

Storytelling Course Amazon Stats 78

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.”

PR 100

PR Blogger Tips Best Practices 100

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Marketing is shifting to storytelling and content.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Integrated B2B

SEPTEMBER 27, 2014

They were well attended by B2B marketers and communicators from across corporate Denmark, and ever since the last one in 2011, people have been asking when we would start them up again. Branding Company culture Storytelling Thought leadership Three Voices Strategy Voice of Company Voice of Industry sap seminar think international'

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought. I don’t think ads are evil.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Convince & Convert

JULY 11, 2011

Participating & Storytelling. When SunButter launched a no-stir variety in February 2011, we enlisted SunButter’s blogger friends to help spread the word. View more presentations from Flint Group. Besides answering questions, Elizabeth is quick to comment on blog posts that mention SunButter. No-Stir Launch.

Social Media 141

Social Media Media Blogger Loyalty 141

Hubspot

DECEMBER 19, 2011

How content is crafted and presented is a huge determinant of its social success. Here are 6 ways you can practice the art of storytelling in your content creation to see more success with your social media networks. The growth of social media and community-sourced content from citizen journalists and bloggers has exploded in 2011.

Storytelling 28

Storytelling Social Networks Case Studies User-Generated Content 28

KoMarketing Associates

FEBRUARY 9, 2016

Embodies good storytelling principles. Interviews and Presentations. Interviews and presentations, especially in instances where transcripts are also available, can offer huge SEO value due to their evergreen and keyword-rich nature. Ingersoll Rand: SEMA 2011 product comparison. We’ll help you get started.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Webbiquity

DECEMBER 11, 2013

The number of Google searches for the phrase have increased 400% since January 2011. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue? by Business2Community. ** 5 STARS.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Content Marketing Planning 100

Content Standard

APRIL 23, 2016

Something that will never go extinct: storytelling. In part one of this series, we considered the symbolism of the “unread message” and presented three messenger apps marketers should be aware of as this trend takes off. And to do this, brands must perfect storytelling. The first being storytelling.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40

Content Standard

APRIL 23, 2016

Something that will never go extinct: storytelling. In part one of this series, we considered the symbolism of the “unread message” and presented three messenger apps marketers should be aware of as this trend takes off. And to do this, brands must perfect storytelling. The first being storytelling.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40

Biznology

MARCH 20, 2018

Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).” “Here’s the content from the presentation. ” Digital advertising is ephemeral. Advertising works only as long as you write checks.” and attention-seeking.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Marketing Insider Group

OCTOBER 21, 2015

As of September 2015, a total of $1,097,847,416 (according to recent, publicly available data from CrunchBase) has been invested from 2006 to present in the 89 companies chiefmartec defines as “content marketing” technology platforms. These numbers were nearly impossible track down in one place so we did a little math. CrunchBase. 11,000,000.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Aberdeen

JUNE 9, 2017

Since 2011, the landscape for marketing technology has soared from 150 vendors to nearly 5,000, according to MarTech Today. Every marketing department wants to engage in better storytelling. Learn Something Meaningful from Your Surveys. It’s an un-revolutionary trend that shows no signs of waning.

Analytics 63

Analytics Enterprise Management Marketing Automation Services Work Management 63

The ROI Guy

APRIL 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. #2 Click here to learn more. #3 Percent in 2014 Gartner Forecasts 3.1%

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Convince & Convert

DECEMBER 26, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. I have always believed this to be true, and in fact have delivered the lines above in presentations and on this blog. (Happy Holidays. This is #5. R.I.P. Trey – Jay).

Social Media 139

Social Media Media Skype Twitter 139

Contently

JUNE 29, 2016

That’s why when end-to-end recruiting solution Gild entered the scene in 2011, it wanted to not only introduce a more efficient product into the market, but also change the way companies thought about hiring software. “We It made high-quality storytelling the lifeblood of its content program. “If

Cost Per Click 62

Cost Per Click CPC Marketing & Strategy Advertising Agencies 62

SWZD

MAY 30, 2019

We recently partnered with ARM Treasure Data to present a technology framework for addressing the unified customer view. Conclusions : In 2011, Google published an eBook titled ZMOT: Zero Moment of Truth. Selecting an appropriate technology platform is important and must support the data volumes, types and reporting requirements.

Digital Transformation 48

Digital Transformation B2B Thought Leadership Thought Leadership Customer Satisfaction 48

The ROI Guy

JANUARY 16, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Content Standard

SEPTEMBER 13, 2017

Take a brand storytelling eye to it, though, and it’s goshdarn inspirational. There is so much we, as content marketers and brand storytellers, can learn from Doctor Who and from geek culture as a whole. He believes it’s the changing house style that gives the Doctor the edge in sci-fi storytelling. Unintelligible.

Branding 54

Branding Brand Identity Storytelling Paid Search Agency 54

Hubspot

AUGUST 22, 2016

When Snapchat first emerged on the scene back in 2011 , it was excusable to dismiss the ephemeral photo-sharing platform as just another shiny piece of millennial bait. Here are a few screen shots of their intern giving a presentation called Millennials: A New Political Paradigm Shift. But things have changed.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Branding 28

The ROI Guy

JULY 9, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota (for the 3 rd year in a row) is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

JANUARY 8, 2013

Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the number 1 reason why sales professionals fail to meet quota is their “inability to effectively communicate the value of proposed solutions”. Click here to learn more. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

The ROI Guy

MARCH 1, 2016

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. Unfortunately, despite best efforts, this is the 5th year in a row this has been the top quota issue.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Sitting in on the majority of sales presentations and you can see that most are still delivering empty product pitches or pseudo-solution selling asking a few questions and then jumping into canned “death by PowerPoint” presentations. Gartner Says Worldwide IT Spending Forecast to Reach $3.7

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

JULY 15, 2015

Sitting in on typical sales presentations and you can see that most are product pitches or pseudo-solution selling, asking a few questions and then jumping into canned “death by PowerPoint” presentations. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

ClearVoice

NOVEMBER 30, 2021

She also covers the art of storytelling, a skill crucial for creating effective content. She shows how storytelling can create a relationship with your customers, reflect the values of your brand, and build a voice that differentiates you from your competitors. How to Shoot Video that Doesn’t Suck (2011) by Steve Stockman.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Contently

OCTOBER 15, 2020

Way back in 2011, some employees at HubSpot had an idea. Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

nDash

AUGUST 20, 2020

Presentations. They usually present a problem or provide a solution and are written in a persuasive and authoritative tone. Don’t forget to use relevant numbers and metrics to illustrate the effectiveness of your products or services and present them in a way that your target audience can relate. Presentations.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

KoMarketing Associates

JUNE 12, 2014

While the world has no shortage of idiots, the average internet user is middle class and many have an advanced education: the 2011 census showed that almost 90% of all households in the United States that had bachelors degrees had internet access. Instead of tricking your audience into believing something is real (e.g.

Online Marketing 120

Online Marketing Marketing Management Campaigns Planning 120

Content Marketing Institute

JULY 20, 2018

Creative design for all of NASCAR, including licensing, event signage, executive presentations, and more. The NASCAR entertainment marketing group in Los Angeles, where Evan started with the company in 2011, also has a dotted line to the content team. 4-7 in Cleveland, Ohio. Use code BLOG100 to save $100.

Storytelling 57

Storytelling Advertising Agencies Broadcasting Distribution 57

Contently

OCTOBER 15, 2021

Way back in 2011, some employees at HubSpot had an idea. Presentation styles that have worked well for centuries in traditional in-person lectures do not necessarily make for effective online educational videos,” the researchers wrote. We love email,” GE’s Chief Storyteller told us. “It After evaluating over 6.9

Lead Ranking 91

Lead Ranking Promotion Enterprise Management Trends 91

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. Here are a few examples: 1.

Paid Content 92

Paid Content Branding Brand Identity Advertising Agencies 92

The ROI Guy

JULY 8, 2014

2 - Empower Sales with Value Storytelling and Quantification According to SiriusDecisions, the #1 reason why sales reps fail to meet quota (for the 3rd year in a row) is their “inability to effectively communicate value”. Empower Sales with Value Storytelling and Quantification 3.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Integrated B2B

MAY 23, 2013

According to a 2011 survey of American HR managers by Employer Brand International, 71% of respondents said that obtaining an adequate budget is their number 1 challenge in managing an employer brand. But don’t be fooled by Mad Men-style offices and presentations that focus too much on the “soft” aspects of human resources.

Work Management 40

Work Management Marketing Management CMS Development Paid Search Agency 40