Biznology

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas.

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3 Big trends converging for big branding opportunities

Biznology

MILLENNIALS – this Generation Y (born 1980-1995) is 86 million strong and will dominate the workforce in 10 years, forming 75% of the total. by almost 2/3) and contribute more to innovation, as they generate 13 times as many patents, per employee, as large companies do. One of their most important values is social responsibility.

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B2B: Where Social Media Meets Direct Marketing

Biznology

In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Last year, in 2011, only 7% said that. Small businesses were even more likely, at 65%, to focus on lead generation in social media. But increasingly, marketers are getting much more “DM-y” about social media.

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New, undeniable evidence supporting emotional branding and advertising

Biznology

This has generated enormous publicity for Samsung, which has just announced they are giving a dollar for each tweet to charity, an initiative that will surely appeal to younger Millennials who are particularly influenced by such positive emotions and “do good” contributions.

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What the State of Social Media Today Means for 2013 Marketing Plans

Biznology

According to Nielsen, the time people have spent on apps doubled between July 2011 and July 2012. For any business targeting Generation X women, Pinterest should be a core component of your social strategy in 2013. I don’t plan to be using the hospital that often to justify cluttering my iPhone screen. Mobile Advertising.

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Why “Capitalism” must be re-branded – and how

Biznology

The typical image of a capitalist is a plutocrat with a top hat dating back to the 19th century and who personifies the capitalism system that has traditionally generated wealth for many. Webster’s dictionary defines a capitalist as “a person who has a lot of money and property, and who uses those things to produce more money.”

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Social media strategy leaders: Tory Starr

Biznology

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. Is there any particular project you’d like to share in more detail? Something that inspired you to move forward in the direction of social media? Definitely!