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The Hard Truth About the Viral Potential of Facebook Sweepstakes

Convince & Convert

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality. Staggering!

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Virality. Whoa – quite a mouthful!

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Stolen Thought Leadership / The Ethics of Aggregating Content (alt title: Stolen Goods: The Dangers of Plagiarized Content)

Contently

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Is there any such thing as a free meme? FuckJerry was a meme juggernaut. It’s a start?”

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The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! T-shirts were also sold to help generate charity funds.

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Best SnapApps of 2011

SnapApp

2011 was a big year for SnapApp! The Magic Beans 31 Days of Giveaways generated over 100,000 leads in one month! This campaign had all the elements for a successful Facebook sweepstakes --a built-in audience, highly effective prize(s), and viral buzz. We couldn't help but look back and share our favorites from the year with you.

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Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity

While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Kevin Conner is the founder and CEO of Vast Bridges, a customer acquisition and lead generation company in the home services arena. If it can be measured, it probably should be measured.

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Worldcrunch and RebelMouse Launch Partnership to Expand Multilingual Global Journalism, Registers Record Audience Growth During Ukraine Crisis

RebelMouse

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. About Worldcrunch.