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It's Budget Season - B2B Marketing Budget Trends for 2011

Everything Technology Marketing

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. last year.

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2 Reasons Facebook’s Latest Algorithm Change Will Impact Marketers

Contently

Google officially reclaimed its spot as the top source of referral traffic since Facebook overtook it in August 2015 , which means the world’s biggest social network has been pushing less and less traffic to content. That ship sailed around 2011. According to a Parse.ly Link posts are on the decline.

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Facebook Estimated Global Ad Revenue Doubles in 2011

readwrite

billion, more than double the social networking giant’s 2010 total. The diversification into different streams is really important, because it suggest that Web content consumption as a revenue driver is not going to be solely focused on display advertising. Facebook estimated global ad revenues will jump to $3.8

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Technology Marketing Budgets Recover With Strength into 2011

The ROI Guy

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

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Unlock the Power of FOMO: 17 Clever FOMO Marketing Examples

Optinmonster

According to other data , more than half of people using social networks suffer from FOMO. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience. So, be sure to display the best-selling or top-rated items prominently on your website.

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Facebook vs. YouTube: Which is Better for Live Video?

Adobe Experience Cloud Blog

And of course, I don’t have to tell you that Facebook is the most prominent social media platform of them all. Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. Apart from location, it also displays the popularity of the video.

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The Scarcity Principle: How 8 Brands Created High Demand

Hubspot

Here’s an example: On many air travel booking sites, such as KAYAK , flight listings are displayed with a note that only a few seats are left at a certain price. Under this system of exclusivity, 10 million users joined Google's social network in just two weeks. 3) Nintendo.

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