Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. Marketo 2010 User Summit Focuses on Revenue Performance Management was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Marketo 48

Marketo Work Management B2B Thought Leadership Salesforce.com 48

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Rego has shown me a couple of approaches over the past few years, none of which quite worked out. But when we saw each other at Dreamforce last month, it seemed he had settled on a keeper.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. It greatly expanded its features in 2010 and now offers a marketing automation system starting at $500 per month.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

APRIL 5, 2011

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work with a database of their own. It was formally launched in late 2010 and has four current customers.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Marketing Insider Group

JULY 28, 2015

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. After having gone public and then being acquired by Oracle, Steve is working on his next big thing at neednudge.com.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Buzz Marketing for Technology

FEBRUARY 2, 2011

Brinker recently published an article in Advertising Age titled, The Case for a Chief Marketing Technologist (September 29, 2010), in which he states: “Marketing has become deeply entwined with technology. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Advertising Agencies 100

Advertising Agencies CMO Salesforce.com Paid Search Agency 100

Webbiquity

APRIL 4, 2024

The Cloud Cloud computing has advanced rapidly and grown spectacularly since the development of virtual machines for x86 systems by VMware in 1999 , the spectacular growth of Salesforce.com in the early 2000s, and the launch of Amazon AWS in 2006. billion in 2010 to $156.4 Per CloudZero, the global cloud computing market grew from $24.63

Marketing AI 172

Marketing AI Salesforce.com Enterprise Management Internet Marketing 172

Customer Experience Matrix

DECEMBER 6, 2010

I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth. Total revenues will easily exceed $200 million for 2010. But it remains my personal go-to tool for data analysis and I do keep an eye on it.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 14, 2011

Rather, it works directly from Microsoft Dynamics CRM files. It works off the Dynamics CRM database, so sales and marketing have access to the same, complete data without synchronization. The initial version of ClickDimensions was released in September 2010, although the company’s own email engine wasn’t added until December.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Adobe Experience Cloud Blog

FEBRUARY 9, 2011

by Heather Watkins On December 6, 2010, Marketo launched its revamped customer community on the Salesforce.com platform to give our customers the ability to: Get product answers quickly. We have already have released six customer feature requests and currently are working on 14 to release soon.

Marketo 48

Marketo Communities Features Peer-to-peer 48

Smashmouth Marketing

MARCH 6, 2009

damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. damphoux : Brett Queener, salesforce.com - Sales 2.0 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Convince & Convert

MAY 4, 2010

My friend Amber Naslund writes a lot of the need to “ manage up &# in social media—making sure the folks doing the work are communicating effectively to the C-Suite. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. How do you see the parallels with technology adoption? Enterprise 1.0

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Smashmouth Marketing

MARCH 19, 2009

#sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 Analyze That."

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. An Outside List Example: During the last 3-months we have been working on a lead generation campaign for Adeptpros ( www.Adeptpros.com ), a developer of apps.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Adobe Experience Cloud Blog

JUNE 23, 2010

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. Marc Benioff, Chairman & CEO of Salesforce.com, set the stage with a video explaining how the world now majorly communicates using social media. The Internet took 4 years.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! Companies that make closed loop feedback work have higher lead-conversion rates than those that do not. Further follow-up?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MARCH 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Adobe Experience Cloud Blog

MAY 1, 2011

It was the beginning of the year, a Marketo event to celebrate 2010′s sales success. He walked us through some cleverly-thought-out awards, linked to bands of achievement which our sales reps had worked towards throughout the year. I don’t work in sales. The event was, however, subtly different.

Marketing & Strategy 48

Marketing & Strategy Marketing Strategy Webinar Metrics Marketo 48

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Customer stats since January 2010: 61,000 blog articles.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Currently second in growth to Salesforce.com, HubSpot may surpass the behemoth, especially if the spirited HubSpot staff and partners have anything to do with it. HubSpot is the second fastest growing software as a service (SaaS) company in history, after Salesforce.com. Customer stats since January 2010: 61,000 blog articles.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Hubspot

MARCH 20, 2012

March 8: HubSpot raises $32 million in funding from Sequoia Capital, Google Ventures, and Salesforce.com. June 9: HubSpot wins BBJ's Top Places to Work Award for the 2nd year in a row. HubSpot's customer growth increased by 55% from 2010 (3,855 customers) to 2011 (5,961 customers). May 19: Mike Volpe named CMO of HubSpot.

Hubspot 28

Hubspot Enterprise Management Work Management Marketing Management 28

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic?&# 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.” “We We couldn’t reach half the contacts.” People said they couldn’t remember downloading the white paper.” Post a comment or leave a trackback: Trackback URL.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference. Why the purchase?

Enterprise Management 48

Enterprise Management Jigsaw Salesforce.com Work Management 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? But what really sets Everstring apart are two other factors: it works at the account rather than individual level, and it builds models really, really fast – as in, six minutes for a new model once data connections are in place. Fit scores alone are much more limited.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 7, 2013

NICE is little-known in marketing circles, although I had bumped into them previously when they bought decision management vendor eGlue in 2010. But NICE is a major player in contact center systems, with nearly $1 billion revenue and $2.5 billion stock market capitalization. So I was pleased to connect with them directly and learn a bit more.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

B2B Marketing Zone Posts

MAY 3, 2010

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Best of B2B Marketing. Great stuff this month in the world of B2B Marketing.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

The Effective Marketer

FEBRUARY 16, 2011

Reply John Sweeney says: February 22, 2011 at 2:39 pm Really like the work you’ve done here. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 One data point concerns me.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Online Marketing Institute

MARCH 13, 2011

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? See how it works with our Free Trial program. Gratifying work and far achievement in your small business dealings! ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40