The Effective Marketer

MAY 10, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) brand mascots are a common tool to promote your product or service.

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Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

The Effective Marketer

AUGUST 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Killed By Powerpoint Have you ever had the sensation of being killed, slowly and mercilessly, during a boring presentation? Why is it that such a poweful tool can be so deadly? Happy 25th birthday!

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

MAY 3, 2011

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Convince & Convert

SEPTEMBER 22, 2010

“Liking&# is a public display of affection for the brand… it’s endorsing the brand. It speaks further to a company needing a well-rounded online marketing strategy. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. Great post! Great post!

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. Online success comes from thinking like a journalist and a thought leader”. But why the focus on content? United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Online Marketing Institute

DECEMBER 1, 2010

Eventbrite Eventbrite empowers you with simple but powerful tools to manage, promote and sell out your event. Related posts: Marketing Profs B2B Forum A Must for B2B Marketers The upcoming Marketing Profs B2B Forum on May 3-5, 5 Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. It’s called intellectual property and in each case it belongs to somebody. Protecting Yourself From Social Media Lawsuits – [link] [link] Cooking in Stilettos RT @ShannonPaul: IMPORTANT!

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. And the more time you spend online, the more likely you are to suffer relapses. “But This next tool might be the key to a successful digital PR campaign.” It’s true — online engagement analysis is not for the weak of heart.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Start by listening to the conversations already happening, using a social media monitoring tool like Radian6 or Techrigy SM2. You can’t afford not to be part of that conversation.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

AUGUST 18, 2010

You spell the difference between quick hit message distribution mentality and deploying social media as a brand relationship building tool. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. link] robertwheatley Amen. And the PR world is riven with tactical behaviors.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

AUGUST 2, 2010

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. And, Im even getting a cool t-shirt to boot.

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But fortunately the rules have changed.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Overall, social networking sites are proving to be great tools for job seekers and recruiting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The Effective Marketer

JUNE 23, 2009

Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

P.S.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that. United States License.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. It’s like saying everyone should do email marketing, everyone should do podcasts, print ads and TV spots. As with any new tool or concept, it always seems easier said than done.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? Just my two cents.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Convince & Convert

JULY 27, 2010

I couldn’t write Katie Van Domelan’s post about social media listening tools. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

AUGUST 11, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better! Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

FEBRUARY 10, 2010

And that’s the premise behind Flowtown , one of the most exciting new social media tools I’ve seen in months. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. But, the current system is just the beginning. Ethan [link] Josh Lysne Hey Jay, great post.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127