The Effective Marketer

JUNE 23, 2009

If you haven’t done already, check out the review of the first 5 presentations. Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them. United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 29, 2010

A B2B company applying tactics used by B2C companies can be very successful but only after some necessary translation is done. This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. online content, messaging, images, offers) in the right way on the right channels at the right times and places? Are the products and options presented meaningfully on a small screen? accounting for more than half the growth in U.S.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

The Effective Marketer

SEPTEMBER 23, 2009

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100

Training Planning Work Management Marketing Management 100

MLT Creative

SEPTEMBER 8, 2010

September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. New Tactics. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts?

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

The Effective Marketer

NOVEMBER 6, 2009

I see as a great opportunity to market themselves and when talking to CIOs and decision makers that bring up Gartner’s MQ, they can simply point them to the result of the lawsuit and say “listen, as much as you like Gartner’s Magic Quadrant, it is pure fabrication based only on their opinion. Can their tactic backfire?

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. It speaks further to a company needing a well-rounded online marketing strategy. It speaks further to a company needing a well-rounded online marketing strategy. Email is the foundation for any online marketing campaign. Very, very few. Great post! Great post!

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Marketing Insider Group

AUGUST 24, 2010

This has resulted in marketers focusing on trying to enlist these individuals to become brand advocates. Tweet chats present an interesting opportunity for brands to engage directly with consumers. About Brian Rice Brian Rice is the author of B2C Marketing Insider and serves as Online Marketing Manager for SAP.

Organization 100

Organization Planning Paid Search Agency Allocation 100

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? How do you select the right market research to support your goals? Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Hubspot

JULY 13, 2010

Online marketing, or inbound marketing as well call it at HubSpot , has many moving pieces. But as a CEO, you don’t need to get caught up in the details of your company’s online marketing efforts. Why Online Marketing Is Important. View more presentations from HubSpot Internet Marketing.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Sessions start October 5. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

markempa

OCTOBER 2, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. I’d be happy to share my slide presentation with you, too).

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Convince & Convert

AUGUST 24, 2010

We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. Meanwhile, we’re hitting the road to present the core concepts of The Now Revolution to businesspeople and marketers everywhere.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. link] links for 2010-09-07 | Glenn Friesen [.] UNsettling Stratten has a knack for gaps.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

JULY 27, 2010

Whether it’s blog posts, video blogs, Powerpoint presentations, podcasts, haiku, or graffiti art, practice makes the production process easier. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Second, this circumstance raises an important question: Are You Growing Your Voices?

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders.

Conference 115

Conference Organization Paid Search Agency PR 115

markempa

OCTOBER 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 they were using the term "Demand Generation instead.

Lead Generation 120

Lead Generation Generation B to B Leads 120

Industrial Marketing Today

JUNE 15, 2010

We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

JULY 19, 2010

I’ve been looking at this MarketingProfs chart “What is the Biggest Challenge for Marketers?” ” (MarketingProfs asked their readers a couple of questions on our behalf in March 2010) while I’ve been juggling multiple deadlines. to have access to these charts for use in your own presentations.

Budget Programs 28

Budget Programs Online Marketing Elasticity Planning 28

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 19, 2010

And More… Although I’m not using it presently, you can also configure your NutshellMail to include Linkedin and MySpace content, as well as updates from the Ning groups of which you are a member. Plus, event invites, and photos in which you’re tagged.

Social Media 115

Social Media Media Paid Search Agency PR 115

Convince & Convert

MARCH 4, 2010

For more on advanced blogging, please see my post and slide presentation: 11 Must-Dos for the Serious Blogger. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

I recently did a presentation to a group of managers called Marketing: The New Normal , in which I discussed what marketing action must be taken in the “new normal.” ” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116