Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences
Scoop.it
OCTOBER 5, 2023
Generating leads in SaaS now is different from what it was in 2010. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. You get it now — ABM is worth it.
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