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Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. What used to be clear roles (i.e.

Planning 100
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Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Adobe Experience Cloud Blog

Is there any show that B2B marketers connect with more than The Office? DCI Group's holiday card reminds B2B marketers of all the work in takes to make sure our customers know how much we appreciate them- but be careful with this one, it's Top Secret. Did you tweet your New Year marketing resolution and wonder if it went unnoticed?

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. It’s our job as marketers to adapt. What Hasn’t Changed.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Miro is an online whiteboard platform for distributed team collaboration. LEARN MORE.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. Lucidchart is based in Utah, and was founding in 2010. 2022 BEST SOFTWARE LIST. Overall Best Software Product Winners. LEARN MORE.