Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

JULY 10, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Adobe Experience Cloud Blog

MAY 17, 2011

by Carol Fox If your sales leads aren’t receiving lead nurturing efforts from marketing to convert them quickly into business, they ultimately aren’t going to benefit your bottom line. If your team excels in quantity but lacks in quality, try these three methods to improve the quality of your leads.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Its terrific. Its terrific.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. On the converse, a poll could be conducted on Twitter and encourage followers to subscribe to an e-newsletter to obtain results. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Industrial Marketing Today

MAY 7, 2010

One would think lead nurturing would be very important if marketing is to be held more responsible for revenues but that was not the case, it was seen as the least important role by 14 percent of the respondents ? Copyright © 2010 Tiecas, Inc. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

markempa

DECEMBER 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

SEPTEMBER 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Plus, you can track many other elements as well.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

FEBRUARY 1, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Industrial Marketing Today

JULY 9, 2010

2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. Copyright © 2010 Tiecas, Inc. Sort of the Kaizen of Inbound Marketing Automation.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

JUNE 7, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

MARCH 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

MAY 20, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You have something in common already - the same customer.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. predictions. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

FEBRUARY 4, 2011

When you ask people to sign up for your newsletter, you are cultivating your house email list. Focus on Lead Nurturing Instead. Instead of purchasing lists, consider focusing more on lead nurturing campaigns. Lead nurturing is the practice of sending event-triggered emails to a specific segment.

Email Marketing 28

Email Marketing CAN-SPAM Lead Nurturing Opt-in 28

Hubspot

DECEMBER 9, 2010

Marketing's job is not just to deliver leads but to help warm up those leads by educating and providing qualifying calls to action to them over time. Notification When Leads Revisit Your Site. Hug actually shown: Jonah, VP Customers, hugging a customer at HUG 2010. What are you doing to delight your sales team?

Sales Qualified Leads 28

Sales Qualified Leads Leads Lead Marketing Qualified Leads 28

Hubspot

AUGUST 3, 2010

Treating potential buyers as leads to be cultivated—and thus going through the process of sending e-mail newsletters, free product-related resources, and the like—is one big step into the realm of inbound marketing. Free Download: 2010 Online Marketing Blueprint. Source: Halixo. Connect with HubSpot :

eCommerce 28

eCommerce Inbound Marketing Lead Ranking Marketing & Strategy 28

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Email marketing (outbound, lead nurturing, customer communications). The idea was to extend search engine optimization (SEO) more broadly. SEO was (and is) about being found at the top of search results. Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Webbiquity

NOVEMBER 5, 2019

Per Google Trends , interest in content marketing increased by a factor of 10 from December 2010 to September 2017. From top-of-the-funnel lead generation through the final stages of the buying process, B2B marketers use content in a variety of formats: Blog posts. Email newsletters. Monthly newsletters. White papers.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. Free Download: 2010 Online Marketing Blueprint. The most important thing is consistency. READER ENGAGEMENT. She also blogs at www.rchurt.com.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Marketing Insider Group

NOVEMBER 18, 2010

2010 was the year social media moved from cutting edge to mainstream (right?). Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. So here is my list of B2B Marketing Insider predictions for 2011. There is light at the end of the tunnel. So your comments are spot on.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 30, 2010

Share: Read more from Sales Alignment B2B Marketing , Lead Qualification , Sales Alignment 29 Comments Post a comment Mario Sep 30 2010 More and more the line between sales and marketing is blured. When are the emails from the newsletter turned to the sales department? Michael Brenner Oct 2 2010 Hi Nick, thanks for the comments.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Hubspot

SEPTEMBER 13, 2010

In the first quarter of FY 2010, they acquired 1.4 Before you send an e-mail or e-newsletter, be wary of the things that can get your e-mails deleted before they are even opened. Free Download: 2010 Online Marketing Blueprint. So Vistaprint offers 250 business cards for free, with a nominal $5.67 shipping and processing charge.

CAN-SPAM 28

CAN-SPAM Lead Ranking Urgency Marketing Opinions 28

Valasys

JULY 25, 2019

Origin of Growth Hacking: The term “Growth Hacking” was coined in the year 2010 by Sean Ellis, the former Marketer for Dropbox, Eventbrite, & LogMeIn, who used it in one of his blog posts. By Users – existing & new users, passive users, engaged users, users from social referral channels, etc.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address. Creating a Lead-Nurturing Funnel.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Hubspot

DECEMBER 16, 2014

Phase 2 (2009-2010): Segmentation, Nurturing, and New Formats. Here''s what it looked like: We also launched our first lead nurturing campaigns (drip emails via HubSpot''s lead nurturing apps) along with our first middle-of-the-funnel content offers in the form of product-related webinars (e.g.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Hubspot

FEBRUARY 4, 2013

Email Newsletters: Waste of Time and Resources? Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. 5 Things to Do With Qualified Leads Who Don't Convert Into Customers. 4 Steps to Better Lead Nurturing Campaigns. Posts You Might Like to Read: The Lifeline to Success: A Continuous Sales Candidate Pipeline.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28

Hubspot

FEBRUARY 4, 2013

Email Newsletters: Waste of Time and Resources? Posts You Might Like to Read: 9 SEO Tricks That Are SO 2010. 5 Things to Do With Qualified Leads Who Don't Convert Into Customers. 4 Steps to Better Lead Nurturing Campaigns. Posts You Might Like to Read: The Lifeline to Success: A Continuous Sales Candidate Pipeline.

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Advertising Agencies Marketing Budget Creation 28