Metadata
AUGUST 23, 2022
But what have marketers done with that information? Why would you rank LinkedIn as having a better audience reach, when Metadata offers marketers (optimized) reach to the same audience? Dear Forrester, It’s not 2010. Forrester mentions a bunch of solid points for B2B marketers regarding their tech stack. We know this.
Biznology
JUNE 8, 2018
And they still can’t get ranked. Google doesn’t rank anything based solely on how well the semantics of the piece relate to the query. But it is not likely to rank for competitive terms unless your site demonstrates authority on the topic. Some things have gotten easier since 2010. What’s wrong with SEO?
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Customer Experience Matrix
APRIL 20, 2010
Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Events and trade shows actually rank below all of these.
Biznology
MARCH 23, 2018
The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Here’s another: Google and Facebook are leading the digital marketing revolution. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication.
markempa
OCTOBER 19, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! But inquiries are not leads.
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on Mixx. Tweet This! Seed this on Newsvine.
Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. What will 2010 bring?
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