The Effective Marketer

AUGUST 2, 2010

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. United States License.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

NOVEMBER 6, 2009

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. We all like stories of companies that mess up and in the process of trying to clean up their act end up messing up even more. United States License. United States License.

Social Media 100

Social Media Work Management Marketing Automation Services Marketing Budget Creation 100

Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

The Effective Marketer

NOVEMBER 30, 2009

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. They call it The Fun Theory (www.thefuntheory.com) and the goal is simple: using fun to change people’s behavior for the better. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 4, 2009

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time. Have you ever tried simply not checking email ? United States License. United States License.

Product 100

Product Work Management Marketing Budget Creation Marketing Automation Services 100

The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. With the change and addition of new marketing channels, marketers now see themselves more as content creators than anything else. What used to be clear roles (i.e. United States License. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

Peter Contardo and Shaun Pope, from Endavo Media , gave us a great primer on monetizing online video, clarifying that although easy to create (anyone with a webcam can upload to Youtube), need some thinking before you can actually make money with video. United States License. United States License. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Hubspot

OCTOBER 10, 2020

It was launched in October of 2010, where its app store. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. Brands typically convert more leads via exposure first, rather than follower count.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Hubspot

APRIL 3, 2017

After toughing it out in a harsh job market for eight months without any big leads, she knew it was time for something big. While the billboard didn't end up getting Stocking any offers she seriously considered, it did lead her to start her own print advertising company, specializing in -- you guessed it -- billboards.

Advertising Agencies 77

Advertising Agencies Paid Search Agency Creativity Work Management 77

Industrial Marketing Today

APRIL 26, 2010

Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives. How are you using content marketing in your B2B marketing?

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hubspot

AUGUST 4, 2011

How Higher Education is Leading the Way. They report that in 2010-2011, 100% of colleges and universities are using some form of social media. 86% are using YouTube. Photo : Elliott O'Brien Leading the Race by Team Traveller. Connect with HubSpot : 84% are using Twitter. Download the free 38-page ebook today!

Social Media 28

Social Media Media Leads Lead 28

Hubspot

FEBRUARY 18, 2020

YouTube, Twitter, Twitch, and Instagram all mirror a short, one-word naming construct. As you create, you must remain cautious of what will lead you toward selecting a name that you may later regret. In 2010, Uber purchased Uber.com from the owner, Universal Music Group. Not establishing your tone.

Paid Search Agency 95

Paid Search Agency Companies Social Networks Lock-In 95

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? 2 comments… read them below or add one } Jim Cahill May 23, 2010 at 9:46 am Achintra, Great points!

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

APRIL 25, 2012

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. Hubspot recently took a look at how blogging affects leads. And the blog fails.

Companies 40

Companies Cold Calling Stats Hubspot 40

Online Marketing Institute

DECEMBER 1, 2010

YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! The blog can even extend beyond the conference and be used as a year-round source of information. As a B2Ber, I can really appreciate these tools.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Hubspot

SEPTEMBER 21, 2010

2010 Kia Soul Hamster Commercial | Black Sheep Kia Hamsters Video. YouTube HD Camera Trick Challenge- Samsung. Use online video to generate traffic and leads! Connect with HubSpot : THE NEW DORK - Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof) | grasshopper.com. Herding Cats - Ikea. Tea Partay - Smirnoff.

Viral Marketing 28

Viral Marketing Video Marketing Examples Mobile Marketing 28

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Rick Short, marketing director at Indium, talks about it as a mathematical issues in this Hubspot interview. With lofty goals of doubling leads and Web traffic numbers, Kinaxis had its work cut out for itself.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Hubspot

NOVEMBER 13, 2017

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. 14) Chick-fil-A: Eat Mor Chikin.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

APRIL 1, 2018

Disorderly conduct could lead to injuries, or even death, but instead of typical warning signs or announcements inside train stations, Metro Trains came up with Dumb Ways to Die, a song that has garnered 157 million YouTube views since it debuted in 2012. The Lesson. Make your audience cry (just kidding).

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

OCTOBER 19, 2010

You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! Helpful Link: Want More Leads? Use HubSpot’s Link Grader.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

JUNE 11, 2010

The 2010 FIFA World Cup begins in South Africa today, making it the first World Cup since the explosion of social media. This might be social media’s first truly global marketing foray and, based on what I have seen, social media marketing strategies will be at the heart of the 2010 World Cup. Connect with HubSpot :

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

AUGUST 17, 2010

” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., Head over to Twitter , Facebook , YouTube , etc. Free Download: 2010 Facebook Marketing Guide. Connect with HubSpot : and create your accounts today. Find out from industry experts and marketers!

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. And that leads to questions, like: What are the best ways to attract more (relevant) followers? 8 Ways to Not Get ReTweeted by HubSpot Blog. How can I get more retweets?

Twitter 100

Twitter Tools Tips Best Practices 100

Hubspot

JUNE 29, 2012

Source: Epsilon and DMA ) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. There’s a cost to trying, which leads to a cost of failure. You can look on YouTube for it. Was there for four years.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Have spent the last decade at HubSpot and Drift. Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. There’s a cost to trying, which leads to a cost of failure. You can look on YouTube for it. Was there for four years.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hubspot

DECEMBER 30, 2011

You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. HubSpot has its own chats hosted every other Tuesday via the hashtag #inboundchat.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

MARCH 4, 2020

As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article. The company also benefits from user-generated content, with thousands of Birchbox “unboxing” videos on YouTube. The company has grown from 600 subscribers in 2010 to over a million in 2019, with 2.7

Enterprise Management 262

Enterprise Management Paid Search Agency Examples Advertising Agencies 262

Hubspot

JUNE 23, 2010

As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. Connect with HubSpot :

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Webbiquity

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Liz also writes the Lead With Intuition blog. Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Cindy Bates.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100