markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Could you have helped move it along by going deeper in the sales cycle? « 9 1/2 Ways.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 14, 2005

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Comments Google Makes Web Analytics Free but will it help your lead generation?

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

APRIL 19, 2007

» Lead Generation via Podcasts: An Interview With Paul Dunay Did you know that podcasting can help you generate more leads and nurture future customers? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Research shows that Podcasts do impact B2B purchase decisions.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

MARCH 8, 2006

« Webcast: 8 Critical Success Factors for B2B Lead Generation | Main | Customer Referrals and Your Sales and Marketing Department » Lead generation and the number Many financial executives still view marketing as an expense a.k.a. the ones we help generate with targeted, addressable marketing campaigns."

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in." I did a webcast with Jeff Thull on how to have relevant conversations with executives in mid-size to Fortune 500 companies.

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

markempa

JUNE 28, 2007

I traveled with Guy Maser VP of Marketing for GlobalSpec and I thought he had a great message about helping marketers get the most out of their internet lead generation investment. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

AUGUST 24, 2007

And thats where Ive found " lead generation huddles " help get that ironed out. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We need to realize that marketers and sales people often have very different ideas on what data is valuable.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

APRIL 5, 2007

How does podcasting help you communicate more directly, and more personally, with your audience? How has podcasting helped you establish and reinforce your thought leadership platform? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

NOVEMBER 22, 2006

I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries. I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

JUNE 29, 2007

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. It will definitely help you better budget, forecast, and benchmark your marketing results. Very useful stuff. Three data points that I found particularity interesting: 1.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

OCTOBER 2, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

AUGUST 14, 2006

Although the advice comes from many directions, youll find some ideas will help you sell more. Although the advice comes from many directions, youll find some ideas will help you sell more. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Download the eBook here. Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

JULY 10, 2006

Todd Smart, BeTuitive’s president, and I have known each other for about fifteen years, but he assures me that the book was chosen for review on its own merits. ;) Here’s some of what they had to say: "This book will be most helpful for a reader with a keen interest in business strategy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

markempa

MAY 8, 2006

Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you. Its important to note that these tools will help users begin conversations but they wont do the hard work of building relationships for you.

Lead Generation 120

Lead Generation Generation Cold Calling Marketing Qualified Leads 120

markempa

DECEMBER 7, 2006

What are the barriers in helping to create the six sigma process? How do you encourage people in sales and marketing who have tried to create a process that hasn’t worked, to give it another shot and how can you help them create one that works? What are the barriers in helping to create the six sigma process?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

AUGUST 16, 2006

Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com thats really helpful. Fellow e-Book author David Meerman Scott just wrote an article for MarketingProfs.com thats really helpful. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

Chris Koch

JANUARY 15, 2010

If the vendors can’t help with the integration, IT can. This is where social media tools are helpful. PR people meanwhile should use their thick skins and relationship skills to help build the conversation in social media. At ITSMA, we’re calling 2010 the year of marketing transformation. Content creates relationships.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

markempa

JULY 27, 2005

is hosting a teleseminar series on, "Getting Into Big Companies" The teleseminar series is focused helping sales people - get their foot in the door of large corporations. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The first event is on Thursday, July 28th, 2005 at 2pm EDT.

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

AUGUST 23, 2006

What questions were they hoping to get answered and how else could you be helpful? As noted in “ Sales leads are too valuable for sales people alone ,” you need to look at how you can help your sales people, who likely don’t have time to do followup on early-stage leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

MARCH 2, 2006

What can a marketing do to help this? What can a marketing do to help this? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to Segment 1: Selling to BIG Companies (17:51 min 4.1 MB) Why has it become more difficult to sell to large organizations? Im sure you will too.

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

JUNE 13, 2007

When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications. Relevance is one of the most difficult things to achieve with lead generation programs but trigger events can help a great deal. RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Marketing Qualified Leads 120

markempa

JULY 5, 2007

But little did he know that his fear of speaking would help him develop a powerful new approach to selling an idea. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Marketing Qualified Leads 120

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? With roughly 2.3

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

markempa

MAY 21, 2007

How has working with you helped their business? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

APRIL 18, 2007

Yes, lead management software and dashboard tools are hot now because pressure for more measurable ROI is greater that ever and these tools can help you, but make sure you take a more holistic approach. So are you using metrics that actually help you look forward?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

FEBRUARY 24, 2006

" So does writing a book help you lead generation? " So does writing a book help you lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Most of the authors agree that a book isnt a catalyst for instant fame.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing & Strategy Marketing Strategy Webinar Metrics 120

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Landing Pages – Specifying destination pages, allowing for copy and form elements that are customized by you to help screen out poor-quality leads that will only frustrate your sales force. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

markempa

JANUARY 18, 2005

« Lead Generation via webcasts predicted to grow in 2005 | Main | Disciplined Lead Qualification improves sales performance » Caution Sales: Hot Leads may burn you My good friend, Jill Konrath, President of Selling to Big Companies and Leapfrog-Strategies Inc. ,

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Lead Scoring 120

markempa

FEBRUARY 1, 2006

Think about how you help build their practice and they may be more inclined to help you. I previously wrote a post on " Lead Generation via Industry Experts " which gives specific suggestions to help you get started. Think about how you help build their practice and they may be more inclined to help you.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Leads 120

markempa

JANUARY 3, 2006

All the final edits you made really helped to polish it off even more. All the final edits you made really helped to polish it off even more. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120