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IBM Interact Adds Interactions to Enterprise Marketing Management

Customer Experience Matrix

My continuing tour of real time interaction managers landed with the good folks at IBM two weeks ago, where I caught up with what’s now IBM Interact. The product was originally launched more than a decade ago by Unica as Affinium Interact.* The two modules can also share segment definitions, offers, and interaction history.

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Marketing on Threads: What you need to know

Martech

It gives its users the opportunity to post updates, share text, images, and videos, and interact with other users’ posts via likes, reposts and replies. On the app store, Threads is described as: “[A place] where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.”

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You can now filter the 10,000+ martech landscape by revenue, size, age and G2 ratings

chiefmartech

In today’s virtual event Martech for 2023: The (Really) Big Picture — full video will be shared tomorrow — Frans Riemersma and I released a major update to the interactive martech landscape on martechmap.com. On the other hand, Advertising & Promotion categories have had fewer and fewer new startups since 2010.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. link] ethan Hi Jay, Thank you for the review.

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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics

Moz

But what do these new trends mean for the ways businesses market themselves online? We asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead — and stay ahead — during this time. Which featured snippets should businesses focus on most, and why? Tweet this!

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

Founded in 2010 , Instagram has seen massive success in growing its active user base. Part of the shift likely has to do with the younger consumers’ desire to be onto the next trend pretty quickly. A study on social media engagement looked at over three million user interactions with over 2,500 brands on seven social networking sites.

Facebook 101
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B2B Marketing Mix: Will Online, Social Tactics Lead?

Online Marketing Institute

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. This is our second joint endeavor on this topic. What’s making a comeback?