Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too. While some of these formats favor a vertical viewing aspect ratio, seven out of 10 YouTube users prefer horizontal viewing on their phones.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Marketing Insider Group

JUNE 2, 2010

Assuming the target audience only searches for content within very specific vertical websites: Sales is often the culprit of this misconception. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

RebelMouse

JANUARY 29, 2019

Complete support for logging in to your communities through Facebook, Google, Instagram, LinkedIn, and Twitter. Having one community is so 2010. You can now have a community per section/category/vertical, as well as clear leaders and members for each community. Social Login. Your Own Social and Interest Graph. Native Comments.

Communities 40

Communities Ad Building Verticals User-Generated Content 40

RebelMouse

JANUARY 29, 2019

Complete support for logging in to your communities through Facebook, Google, Instagram, LinkedIn, and Twitter. Having one community is so 2010. You can now have a community per section/category/vertical, as well as clear leaders and members for each community. Social Login. Your Own Social and Interest Graph. Native Comments.

Communities 40

Communities Ad Building Verticals User-Generated Content 40

Convince & Convert

JULY 20, 2010

I actually work at Vertical Measures! Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. Just getting into content strategy myself as an Internet marketing specialist. looking to learn more and share my knowledge with the team here.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hubspot

MAY 29, 2015

Vertical Viewing Is In. Vertical viewing accounts for 29% of view time, up from 5% in 2010. The ephemeral social sharing site has even asked advertisers to use vertical videos, as these are viewed to completion nine times more frequently than horizontal videos. However, overall internet ad spend is declining.

Advertising Agencies 28

Advertising Agencies Mobile Advertising Paid Search Agency Verticals 28

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. Copyright © 2010 Tiecas, Inc.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). The enterprise world takes months to make a shift for a small change let alone an outward facing communication to the world!

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Industrial Marketing Today

JULY 23, 2010

Your site visitors are typically coming from general search engines and/or industry verticals like GlobalSpec or ThomasNet. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website. Copyright © 2010 Tiecas, Inc.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 30, 2010

Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. Copyright © 2010 Tiecas, Inc. Refresh - Content gets stale over time.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

Engineers are accustomed to this approach from their frequent use of industry vertical search engines like ThomasNet and GlobalSpec. Copyright © 2010 Tiecas, Inc. Make sure your primary navigation and site pages conform to a familiar user interface. For example, segment your products and services by application and/or industry.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Online Marketing Institute

JANUARY 4, 2011

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Provide “share this” buttons to Facebook and Twitter as a minimum 22. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 27, 2012

Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Vertical is in, horizontal is out. In our session, Jay called this strategy a “Trojan Horse Effect”, where we look and feel like a media company, all to generate interest around the consulting practice. Jay may indeed be right.

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 41

Marketing & Strategy Marketing Strategy Planning Brand Identity 41

Content Standard

APRIL 26, 2016

Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Today, it boasts over 100 million monthly active users, predominantly women.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Planning Brand Identity 40

Convince & Convert

MARCH 27, 2012

Since launching CMI in May of 2010, we now average nearly 100,000 unique visitors a month on our sites. Vertical is in, horizontal is out. In our session, Jay called this strategy a “Trojan Horse Effect”, where we look and feel like a media company, all to generate interest around the consulting practice. Jay may indeed be right.

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

MARCH 13, 2011

Is Vertical CRM Right For Your Organization? But Longo says that Demandbase does a better job of integrating relevant data. 6) ERP (17) Internet Cust. Internet Marketing Knowledge Mgmt Leadership-Mgmt Marketing Mobile Technology Online Communities Pages Project Mgmt-ROI Sales and Selling Social CRM Social Networking Web 2.0

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JANUARY 1, 2013

The release of Facebook Nearby. Rather, it’s going to be a year in which existing technologies and platforms mature and the potential of some thus far disconnected features at Google and Facebook begins to be realized. In some sense, Facebook has forced Google’s timetable a bit with its launch of Nearby. So here goes nothing.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Sprout Social

APRIL 22, 2019

Although it joined the game a bit later than some of the other popular social networks (Instagram launched on October 6, 2010 while Facebook started in 2004, Twitter in 2006 and Pinterest in January of 2010), Instagram certainly has made a name for itself in the industry. Instagram has 1 billion monthly active users.

Stats 111

Stats Planning Work Management Marketing Management 111

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. A bit of further refinement led to the current best practice model for WPO, the POSEEE approach: Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising, etc.). Owned content (website and blog).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. I wasn’t the first person to suggest agile marketing, but I became one of its earliest champions, starting in March 2010 with a proposal for an agile marketing manifesto.

Work Management 67

Work Management Marketing Management Marketing Automation Services Verticals 67

Webbiquity

JULY 14, 2010

Find out here in some of the best blog posts and articles about SEO link building of 2010 so far. Top 100+ Link Building Resources by Vertical Measures Blog. Share this on Facebook. .&# Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Is great content really all you need?

Link Building 100

Link Building SEO Ad Building Tools 100

Martech

FEBRUARY 24, 2022

London-based Infinity was founded in 2010 and has 135 employees. Bi-directional integrations with an array of adtech, marketing technology, analytics, CRM, CDP, DX, and CCaaS platforms, including Google Ads, Facebook, Salesforce, Five9, Tealium, and Medallia. A screenshot of Infinity’s platform (via Infinity). Target customers.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Martech

NOVEMBER 15, 2021

In cases where the so-called walled garden companies (Facebook, Google, Apple and Amazon) are in possession of the data marketers need to evaluate efficacy, marketing attribution and predictive analytics companies often have forged relationships to help their clients penetrate these closed systems. Full Circle Insights. Target customers.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Golden Spiral

APRIL 16, 2019

The next primer was, I wrote a book in 2010, and I went to go market it. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. Even in the business space, depending on your vertical. You know, trying to encourage them in their teenaged awkwardness, and then what shows we had coming up.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Content Standard

JUNE 24, 2015

Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen). In 2010, users spent 5 percent of their time on vertical screens; today, that’s shifted to nearly 30 percent.

Verticals 40

Verticals Mobile Marketing Paid Search Agency Internet Marketing 40

Industrial Marketing Today

OCTOBER 26, 2009

Don’t make the visitor scroll vertically or horizontally to read your primary content. Copyright © 2010 Tiecas, Inc. Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information. Calls to action – be absolutely clear about what you want the visitor to do.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JANUARY 4, 2011

Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. What did I learn?

Tactics 40

Tactics PR Buzz Planning 40

ConvertKit

APRIL 29, 2020

When Instagram first launched in 2010, people thought it was just a fad. 1, which, coincidentally, is the same resolution as a Facebook link preview image (so you can use the same image size for your Instagram and Facebook ads). Remember, if your vertical videos are too large, Instagram will automatically crop them to scale.

Ideal Customer Profiles 74

Ideal Customer Profiles Profiling Video Marketing Paid Search Agency 74

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Paid Content 142

Paid Content Facebook Paid Search Agency Advertising Agencies 142

Content Marketing Institute

OCTOBER 9, 2018

A decade ago, nobody mentioned vertical content. Today, smartphones are ubiquitous and vertical content is a must-have. One cannot mention vertical content without using the term “mobile” in the same sentence. Why vertical. Americans spend 29% of free time watching #video content vertically, @kpcb #research.

Verticals 105

Verticals Mobile Advertising Mobile Marketing Advertising Agencies 105