The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. How can we improve on our content marketing ROI? Even just shifting some of the cost around those unused portions can help show some ROI. I would say there is more of a tendency than a differentiation.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

ClickZ

APRIL 10, 2020

For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. Martech platforms should always be super clear about which specific pain point they’re solving. Predictive analytics will be a key tool going forward.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

Biznology

APRIL 28, 2016

When it was published in 2010, most SEOs were trying to game Google’s algorithm. The first chapter addresses this risk aversion head on by giving real-life examples of how other executives have gotten out of their comfort zones to get orders of magnitude more ROI from content marketing with the same dollars they spent on ads.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Marketing & Strategy SEO 80

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Industrial Marketing Today

JULY 9, 2010

Or do we need to show a verifiable ROI? Learn to differentiate between metrics and key performance indicators (KPI). 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! I like your steps for Continuous Process Improvements.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Convince & Convert

JULY 28, 2010

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. Expertise is the only valid basis for differentiating ourselves from the competition. When you're starting out a relationship, it's hard to predict how much value or ROI you can deliver.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

The ROI Guy

JANUARY 5, 2011

The reign of the economic-buyer is called Frugalnomics, where buyers require significant ROI, fast payback and superior value from each purchase. 3) Differentiate Your Value - According to analyst Scott Santucci of Forrester, “We are in the middle of a major transformation in the B2B sales model. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Convince & Convert

APRIL 28, 2010

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.)

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The ROI Guy

SEPTEMBER 29, 2010

Steve Weitzner, CEO of Ziff Davis Enterprise, explaining the drivers and shift to interactive marketing: “Advertisers used to pay us to get a message in front of our audience.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Content Marketing Institute

DECEMBER 31, 2018

This is what I call your content tilt or differentiation point. She said, “Well, we can get better ROI by doing some other things.”. And I said, “You can get better than 1,000% ROI somewhere else? It’s not big enough. You need to go in there and make their heads spin. It needs to be big! I said, “really … why is that?”.

Planning 99

Planning Paid Search Agency Advertising Agencies Terms and Conditions 99

The ROI Guy

JULY 19, 2012

via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. via quantifying the Cost of Doing Nothing, · “Why Now?” via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

OCTOBER 5, 2010

Using an interactive profile, the buyer indicates key information that differentiates their needs. Published: September 15, 2010. Interactive Smart Content(tm) is one of the keys in helping to overcome marketing fatigue and produce engaging content. This intelligent content customizes presentations for each individual user.

Paid Search Agency 40

Paid Search Agency Companies Buying Cycle Budget Programs 40

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JANUARY 25, 2011

This results in information overload, with low response rates, a slower buying process and lack of competitive differentiation. More information on Interactive White Papers can be found at: [link] Sources: MarketingSherpa and KnowledgeStorm survey - [link] Eccolo Media 2010 B2B Technology Collateral Survey of American businesses [link].

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

chiefmartech

APRIL 11, 2016

Marketing analytics vendors say their solutions can put ABM to the test, to see if it actually does “deliver the highest ROI of any B2B marketing strategy or tactic” (as marketing research studies like one done by ITSMA have reported). That’s a big differentiator in terms of our competitive space right now.”. Kylee Hall , Sr.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Webbiquity

JANUARY 2, 2013

Why web presence optimization metrics are vital: half of marketers say tightening integration between social media and traditional marketing is a key goal for 2013, yet nearly a third identify that as one of their top social marketing challenges, and a whopping 57% way measuring social ROI is a challenge. Convince & Convert ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Social Media Metrics and ROI. The Maturation of Social Media ROI by Mashable.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

The simplicity is definitely a key differentiator. MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). The UI is easy to understand right away in both places.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. There’s a reason that some videos show up on the first page of Google, and others do not.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. This entry was posted on Wednesday, October 13th, 2010 at 9:06 am and is filed under Book Review , Communication , Content Marketing , Marketing Management , Social Media. United States License.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

MLT Creative

JUNE 10, 2010

The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. You must differentiate your product, even if you're selling something really boring. 1k worth of beer created an ROI of nearly seven figures. Go back and look at your stuff on all of them.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Tracking : If desired, tracking ROI may be more difficult as it requires cookies. Many companies struggle with a major decision of where to publish their Web content.

Domain 40

Domain CMS Development Storytelling Microsite 40

Content Standard

MARCH 21, 2016

My article published in 2010 on incorporating microsites into your SEO strategy is one of many that broaches the question “where should my content live?” Tracking : If desired, tracking ROI may be more difficult as it requires cookies. Many companies struggle with a major decision of where to publish their Web content.

Domain 40

Domain CMS Development Storytelling Microsite 40

B2B Digital Marketer

APRIL 1, 2021

If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). 24:45 – What is your digital activity ROI?

Planning 52

Planning Work Management Marketing Management Business 52

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Convince & Convert

FEBRUARY 9, 2010

I think it may be time for new words to be invented to differentiate “friend&# vs. friend and “trust&# vs. trust. The 2010 survey polled only US respondents (who tend to be considerably more cynical). The 2010 survey polled only US respondents (who tend to be considerably more cynical).

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Outgrow

OCTOBER 21, 2019

Interactive content also helps in differentiating between leads with a high purchasing intent and a low one. In April 2010, Dropbox users sent 2.8 Using ROI calculators are a great way to generate more leads. An ROI calculator is one of the simplest ways to attract affiliates. That’s a 40x increase. Holiday Marketing .

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40