Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. Our customers love our technology and our service team.

Enterprise Management 106

Enterprise Management Work Management Contacts Marketing Management 106

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Decision Software Inc.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. And so we turn to good old-fashioned cold calling to drive leads, identify new contacts or even clean our lists. Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic. This is a constant.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. From KoMarketing / Huff Industrial Marketing: 53% of respondents indicated that “Thorough Contact Information” was a must have in establishing vendor credibility.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. kenny madden Aug 13 2010 Michael, Great post. The changing landscape of “Traditional lead generation” as it pertains to the IT market.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Ranking 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. Therefore 2000 leads will generate 2 sales. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. This is where the conversation with sales and the relationship with your vendor partners pay off.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Marketing Insider Group

JULY 19, 2010

This can be accomplished by implementing a “testing phase” to the program to gauge the value of different web sites, different content, different Vendors, and the follow up calling approach. In this case a Vendor is the correct choice, as the Vendor can utilize their existing infrastructure and tele expertise to provide you with a large ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Customer Experience Matrix

JANUARY 5, 2011

I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Including those vendors would at least double the total figure. This group had about 500 clients generating $40 million revenue in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller 's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce's Marketing Prediction for 2010. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain.

Demand Generation Agencies 100

Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Marketing Insider Group

JULY 13, 2010

The white paper also showed that business professionals are using social media more than online editorial and vendor content. A large majority of participants stated that it was “essential or important for vendors to have a presence in online communities.” Trend #4: Social media participants expect companies to join the conversation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Customer Experience Matrix

APRIL 26, 2011

HubSpot also has many micro-business clients but is not focused on them exclusively and – probably as a result – has a slightly different feature set: more Web traffic generation and no built-in contact management or shopping cart. There are plenty of other vendors serving micro-businesses. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Customer Experience Matrix

NOVEMBER 19, 2010

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. Assume there were 70 at the start of 2010 (which matches my own data) and will be 140 by year-end, for an average of 105. at the end of 2010.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Marketing Insider Group

OCTOBER 7, 2010

He is currently focusing on managing all marketing campaigns, Tele Vendors, and a direct sales force in North America to drive sales pipeline and demand generation through strategic marketing with proven results and a clear ROI. Trinity Oct 10 2010 A very good advice. Michael Brenner Oct 11 2010 Thank you Trinity!

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. I’ve described those differences in this post and go into them in our Vendor Selection Workbook (different from the VEST, and free on the Raab Guide site.)

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

ANNUITAS

JANUARY 10, 2011

Steve has nearly 20 years of experience in brand building, demand generation and corporate marketing. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. Many of us in the demand generation business talk about the necessity to focus on people, process and technology.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Lead Ranking 120

Lead Ranking Lead Scoring Customer Surveys Sales Qualified Leads 120

Marketing Insider Group

OCTOBER 12, 2010

Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell. Dan McDade Oct 14 2010 I enjoy reading your articles, Michael, but have to disagree with your take on appointment setting. That is so true!

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Customer Experience Matrix

JANUARY 11, 2011

Looking through my files and asking a few questions, here are vendors for whom I have reasonably reliable information: This gives an average of $171,000 per employee. Aprimo has stated they are 40% B2B, and the rest of those vendors are 100% B2B. This leaves all the other B2B marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation ActiveConversion 120

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

FEBRUARY 14, 2011

Now that I’m more or less finished launching the B2B Marketing Automation Vendor Selection Tool (VEST) , I can start catching up on the other topics. The initial version of ClickDimensions was released in September 2010, although the company’s own email engine wasn’t added until December. But I digress.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. One very specific reason is that B2B marketing automation vendors have always touted client counts as a competitive success metric, which encouraged them to sell to a lot of small clients to inflate that number.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. There’s even a shift of media preferences, as more than 90% of buyers visit a vendor website after seeing an online ad.

Demand 48

Demand Brand Identity Branding Demand Generation 48

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    An even more profound and sobering fact is that 80% of business buyers today say that they found their vendors as opposed to vendors finding them.    What do I mean?

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

The ROI Guy

AUGUST 24, 2010

Leading Value-Based Sales and Marketing Tool Provider Continues Record Growth in Q2 2010 Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced the addition of six new customers in the second quarter of 2010, expanding its marquee list of leading B2B vendors.

B2B 40

B2B Demand Generation Agencies Marketing Proposals Buying Cycle 40

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Are you finding similar things in your discussions with end users and vendors alike?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100