Buzz Marketing for Technology
DECEMBER 29, 2010
This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. 4 C’s of B2B Marketing.
Webbiquity
JANUARY 12, 2011
We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#
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Online Marketing Institute
DECEMBER 20, 2010
The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.
The Effective Marketer
MARCH 24, 2011
According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one.
The Effective Marketer
AUGUST 30, 2010
You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. United States License.
The Effective Marketer
JULY 29, 2009
An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Create this email here, prepare a webinar there, and send the artwork for publication in that magazine. United States License. United States License.
Convince & Convert
AUGUST 18, 2010
Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?
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