ViewPoint

FEBRUARY 16, 2011

A day doesn’t pass that I don’t hear a remark (usually from salespeople), about the difficulties of using their company’s CRM system. What about your career; your company? I use a CR question to bring them back to reality. Without CRM, where, oh where, would we be?

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Your company is managed according. B2B Voices , September 1, 2010 Image via CrunchBase. How Is PR Changing? The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. We’re entering – or, I should say, re-entering – an era where “Content is King.”

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. To say things are changing is an understatement. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Sprout Social

MAY 10, 2019

By 2010, YouTube was generating more than two billion views each day. This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. 46% of B2B buyers purchase something after watching video.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Hubspot

MAY 2, 2019

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. Image Credit : Wikipedia. Maybe they would still be a standalone company. BlackBerry. Image Credit: New York Daily News. Whole Foods Market.

Ideal Customer Profiles 76

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 76

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. In this post I will explain the 4 most common mistakes marketers make. That’s true, definitely.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Content Standard

OCTOBER 2, 2015

Perhaps one of the most often cited examples of cross-promotion is credit card companies that pair up with airlines to offer frequent-flyer deals. The cross promotion here is evident: NBC’s audience becomes Microsoft’s audience, providing both companies with more promotion and exposure. Have a question?

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s I picked this saying up from Gary Vaynerchuk’s new book.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Convince & Convert

JULY 21, 2010

Companies must also uphold privacy laws. Wikipedia has a good explanation of it ( [link] ). I had experience in defending our company's trademark when someone used it for a vanity URL and it was pretty effortless. Remember all the hubbub last fall when the FTC released its Guidelines for Blogging and Social Media ?

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Tony Zambito

MAY 5, 2011

Image via Wikipedia.   In essence, this transformation is creating a mandate for B2B companies to adjust their approach to marketing and sales accordingly.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010).   That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Buzz Marketing for Technology

JUNE 27, 2008

The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. But most corporate wikis are closed to the public, limiting access to employees inside the company firewall. ISD-Philippines.

Wiki 100

Wiki Software Wikipedia Copyright 100

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? I searched Wikipedia for information but couldn’t find an exact definition. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

AUGUST 10, 2010

JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? Should companies treat customers differently? TA : Each of our companies is a “smart agent&# in some way. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Hubspot

APRIL 1, 2016

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. million in 2010.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Smashmouth Marketing

MAY 1, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Back in the late 90s, I was the founder of a software company called Pangaea. conference that said "companies that don't invest in the top of the funnel this year, won't be here next year". The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010."

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Only 21% state they have been successful in mobile – a decrease from 2010. Does your company use mobile marketing? Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. 42% report an ability to prove ROI.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Hubspot

AUGUST 31, 2011

53 percent of people on Twitter recommend companies or their products in their tweets. Every day, 2,300 new Wikipedia articles are created, adding to its 17 million articles, with contributions from 91,000 active contributors. billion will be spent to advertise on social networking sites in 2011, a 55 percent increase over 2010.

Social Media 28

Social Media Statistics Social Marketing Media 28

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   For years, B2B companies have put sales people through training on relationship selling methodologies that focused on – well – the relationship.    Many B2B companies still manage from these very same sales processes without regard to the entire buyer experience. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Buzz Marketing for Technology

SEPTEMBER 22, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Hubspot

AUGUST 5, 2010

As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Hubspot

MARCH 31, 2015

In creating its new digs, the company got rid of all offices and included more communal work spaces. While companies are tearing down walls between employees, the average size of a person’s workstation is also shrinking. In 2010, the average was 225 square feet. Cubicle image via Wikipedia. 4) Make some noise.

Creativity 28

Creativity Paid Search Agency Allocation Advertising Agencies 28

Hubspot

MAY 3, 2010

1) Identify keywords (be realistic) Let's face it, unless you're Blogger (which is owned by Google), Wikipedia, or WordPress, you're not going to be taking the #1 search engine result for the term "blog" anytime soon. A common mistake is for a company to put it's name before it's keywords in page titles. Follow the steps below.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

OCTOBER 23, 2013

The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. According to the Pure Oxygen Mobile Report , two-thirds of Fortune 1000 companies risk ranking downgrades in Google for not serving mobile versions of indexed pages.

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

JANUARY 7, 2015

Competing against Microsoft, the largest electronics and computer company at the time, Steve had to put everything into creating new and unique technology to surpass the top dog of the industry. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Their 2014 branding is no different. 5) CLIF Bar.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. is a online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Bit.ly - Bit.ly Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. I have seen this in practice and it literally changed a company overnight. So what is a leader to do?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. I have seen this in practice and it literally changed a company overnight. So what is a leader to do?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Hubspot

DECEMBER 30, 2011

BackType - BackType is a social media analytics company that helps companies measure their social engagement. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. An example of this is the Twitter API. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JUNE 21, 2012

Read on for insights from Joe and our Social Media Stat of the Week ( this week : only 33% of people on social networking sites follow a company or a brand on social media sites). I’ll link that up on Wikipedia. Thanks of course to Jill’s company Argyle Social for being the presenting sponsor of Social Pros.

Work Management 119

Work Management Marketing Management Stats Social Media 119

Hubspot

APRIL 10, 2014

Every company starts somewhere, and you don''t always need to nail your logo, colors, or tagline on the first try. Today, Blockbuster takes the simplified approach, offering videos on demand to compete with companies like Netflix and Hulu. Although Pinterest hasn''t changed all that much since 2010, the logo sure looks different.

Skype 28

Skype Marketing Websites Web 2.0 Amazon 28