Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. Even with location awareness, Google only knows what it knows based on what is already available online.

Google 80

Google Word of Mouth SEM Allocation 80

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

APRIL 4, 2011

I am doing PPC for a franchised company with several locations. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Lake One

MAY 23, 2019

Inbound marketing is any strategy that earns the attention of prospects, engages their interest, makes your company easy to find, and builds brand awareness. There is typically an exchange of information between the company and the lead- contact info for an eBook, for example. PPC & SEM. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Blogs are also places where companies can share their knowledge with their target audience and show them how smart they are. Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. companies now use social media in their marketing efforts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

Jay Goldman – Author of The Facebook Cookbook “End-to-end sales & marketing automation for B2B companies. Koray Parmaks – VP Marketing, telax.com “Their slogan says it all: ‘More Leads of Higher Quality at Lower Cost’ Gossamar delivers the Holy Grail for B2B marketers.&# Canada License. Canada License.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Hubspot

JANUARY 7, 2014

You’ll learn all about the trials and tribulations associated with the B2B sector and how you can go about conquering your biggest challenges with marketing to these companies. It''s an optimal place to scan the most popular discussions and get a glimpse of what sales best practices really look like. Created: April 20, 2010.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Cons PPC: Cost – Obviously this will depend on the keyword space, bidding strategies, your offers, landing page optimization, etc., Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Webbiquity

MAY 3, 2011

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site. Angie Schottmuller. aschottmuller. Jenara Nerenberg.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Web Presence Optimization Tips and Tactics (Though They Don’t Call Them That).

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

Online Marketing Institute

MAY 18, 2010

The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. Wed prefer now to focus on PPC."

SEO 40

SEO SEM Paid Search Agency B2B 40

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Facebook took a major (yet curiously underreported) move in this direction last week, when they enabled companies to publish to Facebook members’ news feeds for anyone that has “liked&# a Web page. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Optimizing individual posts and getting the post URLs indexed is the key objective. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Check out all the benefits ! Comments are closed.

SEO 40

SEO Webcast B2B De-duplication 40

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

companies now use social media for marketing (though the figure varies widely based on size of company)? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. companies now use social media for marketing.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100