Remove case proposal
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Discretionary Spending Increase in 2010 - Drives Value Based Sales / Marketing Tool Needs

The ROI Guy

All major analyst firms are predicting better times ahead for technology vendors in 2010, with many estimating a modest 3% growth. Forrester however thinks these estimates are low and is indicating that 6.6% growth for US tech market, and 8.2% growth for global tech market should be expected.

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The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software

Webbiquity

Yet innovative providers continue to thrive, by simultaneously increasing functionality, simplifying use, and keeping prices reasonable. When I came to Netpeak, which is a digital marketing agency, in 2010, there was a need to automate some of the processes. Something that worked for Amazon, in most cases, will not work for you.

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The 5 Top Media for Cold Prospecting

ViewPoint

Let me go out on a limb and propose the top five media for your lead generation toolkit. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. There’s a lot of controversy out there on the subject.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions. Tip #3: Elevate the Discussions beyond Initial Purchase Price : In a price-focused environment, discounts will gain attention and often can be enticing to frugal buyers.

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Financial business case justification remains a requirement for IT vendors

The ROI Guy

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

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better time management with smart calendars

The Effective Marketer

Yes, I may remember the task from time to time and I write it down in a yellow sticky note, but getting it into my task list (be it in Outlook where I centralize everything, or in a paper notebook that I used back in the day) triggers some type of psychological commitment that is not the case otherwise. This will help you in two ways.

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Sales Enablement and The Economic-Buyer

The ROI Guy

2) Make the Case for Change - Buyers are inclined to not make significant investments or changes in a time of austerity, and as a result, sales needs to be armed with the tools to “make the case for change” and prove that there is a “cost of doing nothing”. to buy only what they need at the lowest possible price.” April 2009.