Remove campaign multi-touch
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Orchestrators: the second key persona for modern marketing operations leaders

Martech

They must be aligned with overall campaign and program timelines. The orchestration responsibility may include timeline, scope, and capacity trade-offs even after campaign briefs have received approval. IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

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Lead Generation: A Watched Pot Never Boils

ViewPoint

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

ViewPoint

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. No Response means we completed a multi-touch, multi-media touch cycle without reaching the prospect or their reaching back out to us.

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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Following up on direct mail campaigns. Following up on requests for information.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I’m not referring to autoresponder emails but rather to campaigns that contain two or more automated emails. Therefore another metric may be the number of emails sent using automated campaigns and/or the number of programs executed.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.