Writing on the Web

JANUARY 26, 2011

In August 2010 Mexico surpassed France to became the 9th largest holder of US debt, which some economists have predicted may give Mexico a position of economic leverage against the United States in international trade, especially when combined with Mexico’s now large trade surplus against the United States. Post on Google Buzz.

Digg 100

Digg Wikipedia Buzz Blogger 100

Buzz Marketing for Technology

JUNE 4, 2008

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Writing on the Web

NOVEMBER 2, 2010

Why would I mess with that, I’ve got too much information packed into my brain and the thought of learning SEO secrets made my head swim. 5, 2010 at 5 p.m. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. You’ve saved me from oblivion. At first I thought, an SEO tool?

Blogger 100

Blogger Tips Digg Traffic 100

Writing on the Web

JUNE 17, 2010

Next Thursday, June 24, 2010 at 4 p.m. Here’s where you go to get more information at the Wordpress Sales Page Produc t. (My You must register, (remember, it’s free to attend) so that we can send you the recording afterward: Creating Great Wordpress Sales Pages , training with Suzanne Bird-Harris, June 24, 2010 at 4 p.m.

Landing Pages 100

Landing Pages Ning AIDA Advertorials 100

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

NOVEMBER 2, 2009

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

MAY 23, 2007

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. Social network connectivity is becoming the post-modern email newsletter.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Writing on the Web

NOVEMBER 3, 2010

5, 2010 to save $100.). Because she does more than just “present information.” Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. If you’re struggling with your WordPress blog, don’t miss Suzanne’s Blogging101 workshop: 6 Weeks to Confident Blogging.

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Buzz Marketing for Technology

DECEMBER 4, 2006

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

Convince & Convert

MARCH 4, 2010

markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. At the company I work for we recently had an informal discussion about Facebook and Twitter, with people raising questions such as “why don’t we have a Tweeter page” or “let’s create a Facebook account and start inviting customers”. Do we need to create rules or procedures for using it?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 20, 2010

I am showing as 2291 keywords where my site appears in Google's index, but only 170 words where they have actually clicked through to the site itself. marierowley thank you for your great information. But the reality is, your blog is probably a lot more broad than you think. if you could please help I would be very greatful.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JUNE 13, 2007

To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It’s an information annuity that can’t be replicated elsewhere.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? People coming from Google don’t know who you are yet, so you can’t treat them like a Facebook audience that’s already drinking your Kool-aid.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? By understanding the type of information your prospects are looking for, you can create unique Calls-To-Action specific to their needs. What additional information are they trying to gather?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Lisa’s Note: This is a very solid article by Ann, so I hope you take the time to absorb her information.

Blogger 40

Blogger Adsense Twitter Buzz 40

Convince & Convert

MARCH 3, 2010

In fact, a search for “social media agencies&# on Google yields more than 41 MILLION matching Web pages. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. Remember, the most important customer of EVERY company is Google.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MARCH 23, 2010

I'll have to check my Google numbers, all that good stuff. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. So much more can come to a blog when it is more than just giving information. At first, you knew everyone at the party. The DO part is key.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Informative how-to blog posts? If you were to look at my company’s Google Webmaster Tools (screenshot below) you would see that most of the links to our site are to our blog.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

AUGUST 18, 2010

No doubt about it, you can create a buzz rapidly using social media, but unless there is a solid product/service/brand/campaign behind it, it means nothing, as it will be washed away in the endless woe of status updates and posts. Better question: How do we share the clients knowledge to inform and engage consumers?

PR 160

PR Social Media Paid Content Media 160

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

JANUARY 4, 2011

Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) Comment appropriately on the top blogs ranked by Google on the major key word or phrase you are trying to optimize for SEO. Post and link your content on the Delicious social bookmarking site.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.)

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

NOVEMBER 3, 2011

” Piggybacking on newsworthy content and real-time events presents companies with advantageous opportunities to generate buzz around their brands at a low cost. In the fall of 2010, 33 Chilean miners were trapped underground for more than two months. How to Get Started With Agile Email Marketing.

Email Marketing 28

Email Marketing Effectiveness Planning Broadcasting 28