markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. And if not, should you start? Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " Ive written a number of times that educational content is an important tool for lead generation. " Ive written a number of times that educational content is an important tool for lead generation.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

APRIL 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A new article in BtoB Magazine by Karen J. Charlene Li in her blog reports that Forrester’s new brief, “Podcasting Hits the Charts” indicates that only 1% of online households or 700,000 regularly use podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I just interviewed David Meerman Scott author the new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

OCTOBER 22, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report.

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

APRIL 19, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? Paul also writes the insightful Buzz Marketing for Technology Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 27, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

DECEMBER 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo! RSS feeds & via email Don’t try to do everything at once.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Just like blogs and podcasts , e-books are a terrific way to spread ideas, engage conversations and generate demand. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Your thought-leading content can be a lead generation tool, but only if it is easily accessed. Ardath Albee over at the Marketing Interactions Blog has some great thoughts on this too.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 18, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JULY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Ive been pretty quiet with blogging lately as Im busy doing final edits on my book, Lead Generation for the Complex Sale : Boost the Quality and Quantity of Leads to Increase Your ROI.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

markempa

NOVEMBER 14, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. If you dont have a analytics tool already, you should check it out. If you dont have a analytics tool already, you should check it out. Research shows that the number one priority for B2B websites is lead generation.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MARCH 28, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool. Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 7, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

JUNE 9, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

NOVEMBER 10, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? I realize this is going to be a challenging project but I think you can do it.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

APRIL 3, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. What low budget tools can we use to measure landing pages? The Church of the Customer does a nice one and so does Brian Carroll at the B2B Lead Generation Blog. What low budget tools can we use to measure landing pages?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

MAY 20, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs. Look at speakers at industry events, authors, bylines and contributed articles in trade journals, and blogs.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

NOVEMBER 15, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Map tools, skills, and performance metrics along with the process. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Map the process without showing how the results will be measured.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Collect and Use Feedback Make sure you collect feedback both during and after the event via on-line survey tools like surveymonkey. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40