Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? Here are our 10 most impactful tips to help prepare your customer experience strategy for 2020!

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

Hubspot

AUGUST 11, 2010

This list is designed to help marketers fill in the gap as well as provide resources for those in all phases of the B2B social media adoption process. The Business of Social Media: B2B and B2C Engagement by the Numbers by Brian Solis. B2B Social Media Marketing: Building the B2B Business Case for Social Media.

Social Media 28

Social Media Resources Media B2B 28

Content Marketing Institute

JANUARY 18, 2019

Launched in 2010, Quora has excelled in Google rankings for a wide variety of topics because the site does a fantastic job of satisfying user intent through answering questions. Building authority allowed Quora to hit 300 million monthly users in 2018 and made it a one-stop shop for advice and recommendations. Click To Tweet.

Content Marketing 99

Content Marketing Paid Search Agency Content Lead Scoring 99

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. That’s the goal of every branding effort.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Pioneers may bleed, but we have pros like yourself to help apply the tourniquets. This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

JULY 20, 2015

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. In 2015, 54% of B2B marketers and 50% of B2C marketers cited “producing engaging content” as a top challenge. For B2C, it was second.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

markempa

MARCH 30, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « New PDF Tracking Gives Us Pause | Main | Podcast: Landing Pages for Lead Generation » Word of Mouth Marketing relies on reputation not branding The premise of my post is that B2B marketing and B2C marketing are different.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

Ambal's Amusings

OCTOBER 22, 2009

B2B marketers have specific needs and content interests that are very different from consumer brand managers or B2C internet marketers. And I'm able to draw from my experiences to help companies. I also have an incredible network of experts that help me when I need to get smart and figure out good solutions in new situations.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? 6 comments… read them below or add one } RogerW September 28, 2010 at 11:16 am Your Post is right on the money.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

OCTOBER 2, 2010

Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Select only those that will help you optimize your nurturing campaigns and accurately gauge where the prospect is in their decision making process. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

JANUARY 19, 2016

84% of CEOs and VPs say they use social media to help make purchasing decisions. Developing a social media strategy is a more common challenge among small businesses (55%) than enterprises (34%), while securing enough internal resources is a more common problem in larger companies (47%) than in SMBs (33%). billion in 2016.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Resources All Rights Reserved.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Convince & Convert

APRIL 28, 2010

Take your customer database and build this type of influence scoring spreadsheet (This is not Forrester stuff, I put this together – don’t blame them) : Note that I gave the behavior-based markers double-weighting. We have also found asking appropriate questions and product usage details help identify these folks.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

nDash

FEBRUARY 1, 2022

2008-2010 wasn’t an ideal time to be in news, so our newswire was making a lot of cutbacks, and I was a victim of that. I handle the majority of editing, editorial review, and editorial resources. I see it more as offering valuable and helpful options, not being pushy. I thought, “what am I going to do now?”

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Online Marketing Institute

NOVEMBER 8, 2010

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. But, as you glance at that ever-growing list, you realize a decent chunk of these examples are B2C or consumer-based organizations (with a large portion of them in the tech sector). Any pointers would be helpful.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Online Marketing Institute

NOVEMBER 8, 2010

About Automation Toolbox Automation Consulting Privacy Policy Blog Glossary Resources Contact Calculator Login close Client Login coming soon. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Please contact Gossamar for credentials. Please contact Gossamar for credentials.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Adobe Experience Cloud Blog

MAY 30, 2010

Incorporating new channels into existing efforts can help improve reach – and therefore results. . 1 marketing initiative for 2010. Use this data to help drive decisions going forward. Use content to build relationships. B2C websites may be able to focus content solely on product information.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Fourth – what are the operational/resource concerns? Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. Well, as much as 67% more leads for B2B and as much as 88% more leads for B2C companies! How much more leads?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

The ROI Guy

NOVEMBER 29, 2010

Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. Having the right content and tools to help fuel buyer’s decision making process is essential.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

B2B Marketing Zone Posts

FEBRUARY 2, 2010

January 1, 2010 to January 31, 2010. There is only one objective in social media: create learning networks - Chris Koch , January 8, 2010 There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. In this post I want to focus on the trends in Marketing Automation for 2010.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. mvolpe Mike Volpe What’s next in B2B is for B2B to start to market more like B2C – focus on the experience, the brand and the relationship. For those that don’t build, look for them to buy.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. This kind of success continues to fuel me in my mission to help agencies grow their recurring revenue. Every year I'd ask them, "How much revenue is from recurring contracts now?"

Advertising Agencies 71

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 71

Sprout Social

JUNE 20, 2023

Figuring out how to build a brand is a must-do for modern marketers. This applies to B2B and B2C brands alike. Good news: our step-by-step breakdown of how to build a brand can help! What is brand building? Meanwhile, the “building” happens through your marketing efforts. But hey, that’s the point!

Enterprise Management 95

Enterprise Management Ad Building Branding Brand Identity 95

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

Here are 10 B2B digital marketing strategies to help maintain a competitive edge. B2B companies typically target niche markets with specific needs, compared to the broader approach often used for B2C marketing. Without research, marketers have less data for helping the sales team address the main points of potential customers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. But it’s all about building trust. The Takeaway Transparency builds trust. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs?

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. We hope to see you there!

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

seo.co

OCTOBER 6, 2023

Unfortunately, backlinks are hard to build on your own. You need to build publisher relationships. That’s why link building agencies and link building services exist. Competent SEO experts have the knowledge, experience, and resources necessary to help you build all the links you need to dominate the competition.

Link Building 98

Link Building Enterprise Management Work Management Marketing Management 98

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Webbiquity

MARCH 3, 2011

20 Resources for Displaying Twitter Updates by Mashable. Jacob Gube presents 15 examples of creative and unique ways that organizations have integrated Twitter feeds on their websites, plus five resources to help display a Tweet feed on any site. 5 Things That Websites Need in 2010! by B2C Marketing Insider.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Marketing Insider Group

OCTOBER 16, 2021

Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. Build marketing into your company culture and break down silos so every department understands their part to play in the customer journey. Marketing isn’t sales.

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Contently

NOVEMBER 14, 2018

In 2010, Michael Dubin used to work at Time Inc., It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. You don’t need an unlimited budget or a team of 80 to drive business results (although more resources is always nice.) doing improv comedy on the side. A model for success.

Thought Leadership 143

Thought Leadership Ad Building Branding Brand Identity 143