2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
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AUGUST 23, 2022
When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. Number 1: The state of B2B Marketing. Number 2: Not considering the B2B ecosystem.
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