The ROI Guy
NOVEMBER 17, 2009
According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009.
ViewPoint
JANUARY 26, 2012
Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.
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Adobe Experience Cloud Blog
OCTOBER 19, 2009
Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.
markempa
DECEMBER 21, 2006
According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. So why not begin with that?
The ROI Guy
NOVEMBER 29, 2010
Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%).
Online Marketing Institute
FEBRUARY 22, 2011
Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The focus on ROI that we’ve seen in 2010 will continue. So there you have it – Emerging Marketing’s top B to B predictions for 2011. Comment below and tell me two of your B to B marketing predictions for 2011.
Paul Gillin
JUNE 17, 2010
By early 2010, that number was over 5,000. Few B2B companies seek the consumer spotlight and their audiences, which may spend millions of dollars with them, are more interested in substance than in style. The community is open and fully searchable, although only registered members can submit articles and comments.
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