Customer Experience Matrix
JANUARY 7, 2010
Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation.
Martech
SEPTEMBER 13, 2021
You may have great clients, loyal to your product or service, but how do you stay in touch with them when they switch jobs? That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. The entire process is automated.
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Customer Experience Matrix
FEBRUARY 1, 2010
The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.
Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Only available as a service.
Customer Experience Matrix
JANUARY 5, 2011
Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Services are also excluded.
markempa
APRIL 18, 2007
Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. What do you think?
KoMarketing Associates
MAY 28, 2015
Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. In the US, 2.8 source ).
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