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Artificial intelligence + human intelligence = success

Martech

Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. They only needed to upgrade the software.

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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. But guess what? Now my last example involves an irony that had an impact on me, personally and professionally.

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How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Edwards Enterprise Software (now a division of Oracle Corporation). Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. My intent was to provide additional information to supplement my seminar. Jonathan Kantor's Aha Moment. White Papers.

Paper 100
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You’re doing SEO wrong: it’s all about authority

Biznology

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it.

SEO 217
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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

According to the 2019 study of B2B content marketing from the Content Marketing Institute and MarketingProfs, 9 in 10 of the “most successful” B2B content marketers prioritize their audience’s informational needs over the sales/promotional message. Look for missing information in available answers and provide additional informational value.

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7 Ways AI Changes B2B Marketing

Rev

Machine learning is unique because it involves software that can modify its own code. SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. Share lead information with your sales team. Using AI to generate perceived product value.