The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Webbiquity

FEBRUARY 2, 2011

Stephanie Tilton says a company has developed enough content “when it has created content that answers prospects’ questions at each stage of the buying cycle,&# then outlines a process for determining exactly what that means in any given organization. How to Take Advantage of the New B2B Buying Behavior by Fast Company.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Marketing Insider Group

JANUARY 17, 2012

Meanwhile, an article in Digiday covering the IgnitionOne study also reported that another search ad company, Marin software was reporting that mobile search as a percentage of all search has doubled since the third quarter of 2010. Allocate funds to mobile advertising. The Bottom Line. Get mobile and get it done fast.

Paid Search Agency 100

Paid Search Agency Allocation Ads Mobile Advertising 100

Ambal's Amusings

JULY 28, 2010

We asked Jessie Paul "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jessie Paul's Marketing Prediction for 2010. Jessie Paul's Marketing Action for 2010. Revise budget allocations accordingly. 2010 Content Marketing Trends and Predictions.

Campaigns 100

Campaigns Conversion Ning Allocation 100

Televerde

JULY 20, 2021

We’ve all been there: you have a quick question for a company whose service you’re using. These kinds of scenarios leave customers feeling frustrated and companies at risk of losing their business. In a world of endless customer service options, it is essential that companies get strategic about how they provide support.

Allocation 72

Allocation Multi-Channel SMS Knowledge Base 72

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Customer Experience Matrix

FEBRUARY 21, 2013

I wrote a more detailed critique of fractional attribution back in 2010; I’m pleased to see that algorithmic attribution has become more common since then.) The company has grown rapidly in recent years. Once the model is built, marketers can easily see the impact of different budget allocations by moving on-screen sliders.

Buy 120

Buy Allocation Media Ad Exchange 120

Everything Technology Marketing

OCTOBER 22, 2010

IDC Reports Slow Growth of B2B Tech Marketing Budgets On the same topic, IDC reports in the “2010 Tech Marketing Benchmark” study that technology marketing budgets are up 3.7% It looks like we are bouncing back from the recession compared to last year when tech companies slashed marketing budgets by over 8%. this year over 2009.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

The Effective Marketer

NOVEMBER 29, 2010

This last bit is important for factors outside your influence, maybe a contract that depends on another company has to be signed for the joint marketing campaign to start, or what to do if certain assumptions you’ve made when putting together the plan fail to materialize (i.e. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Marketing Insider Group

AUGUST 24, 2010

While marketers have embraced these chats as a way of connecting with fellow marketers and sharing ideas, companies/brands have been relatively non-existent in these conversations. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Organization 100

Organization Planning Paid Search Agency Allocation 100

The Effective Marketer

MARCH 12, 2009

The Five Rules of Effective Meeting Scheduling For those of us networked and connected to a calendar system such as MS Outlook, we have the advantage of being able to share our calendars with the rest of the company. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Will several defining moments mark the point when certain companies began their decline or rise?

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Adobe Experience Cloud Blog

JULY 29, 2011

The chart below shows how funds were allocated for 2011 among companies surveyed. Social media jumped way up on the marketing radar, with 18% of companies citing it as a key objective as opposed to last year when it was lumped in with “other.&#

Lead Management 48

Lead Management Allocation Lead Scoring Lead Ranking 48

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Web Strategy in 2010 by baekdal.com. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs. . ** 5 Stars.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Paul Gillin

OCTOBER 3, 2013

New Channels gave me an opportunity to share what I was learning with more than 30,000 subscribers and perhaps to materially impact the way B2B companies were thinking about social media adoption. I sweated every one of the 450 words I was allocated each month and still think it was some of my best writing of the past six years.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Hubspot

OCTOBER 2, 2019

As a sales leader, your ability to develop and retain your sales reps is important to your company’s bottom line and future success. years , down by half from 2010. There is often a disconnect between the level of effort sales reps put into their work and the tangible outcome seen by sales management and the company at large.

Work Management 89

Work Management Marketing Management Training Allocation 89

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. You may find that you can allocate your own resources in areas that your hub partners do not dominate. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Are All Leads Created Equal? Good leads. Quality leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Like Sonny divorcing Cher (or was it the other way around?)

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. You may be surprised by how different some of those terms are from those used within your company. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

The ROI Guy

AUGUST 9, 2011

Although macro-economic conditions remain challenging, or perhaps because of it, nearly 1/3 rd of private companies are investing more in Information Technology (IT) to reduce costs to maintain bottom-line earnings and ignite growth. of their total budgets in 2010 to 6.6% over the next 12 months.

Enterprise Management 40

Enterprise Management Allocation Marketing Management Marketing Proposals 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Declining from 2009 is budget allocations and spending for search ads and search engine optimization, as well as display ads.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. This is a new medium, and proof over re allocation of investment is key. Why are social analytics so important?

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Hubspot

SEPTEMBER 14, 2010

In a June survey, EXHIBITOR magazine found out that “ only 47% of companies track leads generated at trade shows and events throughout the sales cycle.” ” The survey results also showed that the overwhelming majority of companies don’t measure lead-to-customer conversion rates as part of their ROI reports.

Webinar Metrics 28

Webinar Metrics Lead Scoring Lead Ranking Allocation 28

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

Google 80

Google Word of Mouth SEM Allocation 80

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. Buyers not only have access to more information, but information generated by other consumers, not just companies.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. 3) It’s all about the buyer now, so why are you still writing about “my company this, my company that&# ? (4) In 2010 you’ll start to hear about marketing methods. Manticore Technology wishes you a full-funnel in 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. All rights reserved.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

The ROI Guy

FEBRUARY 4, 2009

As the credit crisis continues, organizations have been forced to tighten funding allocations in preparation for a long economic winter. For IT budget holders, triage is a critical component of determining how funding is going to be allocated for infrastructure, productivity and enterprise applications. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

How much time will you be able to allocate to this project? I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 158

Social Media Media Paid Content Work Management 158

Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. It is native within Salesforce, so companies can drill further down into the data.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Hubspot

MARCH 31, 2015

In creating its new digs, the company got rid of all offices and included more communal work spaces. While companies are tearing down walls between employees, the average size of a person’s workstation is also shrinking. In 2010, the average was 225 square feet. The agency now occupies two floors instead of three.

Creativity 28

Creativity Paid Search Agency Allocation Advertising Agencies 28