Martech

AUGUST 3, 2021

Often enough the music videos we consume are delivered by Vevo, the leading global video network. Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. Many videos, many views.

Video Marketing 117

Video Marketing Cross-Selling Youtube Lead Ranking 117

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

Oktopost

MARCH 21, 2019

Other Twitter users saw the value of adding hashtags to follow and engage in topical conversations on the network. In 2009, Twitter made it possible to search via hashtags, which meant anyone could find accounts to follow or participate in conversations via hashtags. Suddenly, it all made sense. How to Use Hashtags on Twitter.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Outgrow

FEBRUARY 28, 2024

Marvin Minsky and Dean Edmunds, using 3000 vacuum tubes, built the first artificial neural network, simulating a simple network of 40 neurons. The Rise of Machine Learning (1990s-2010s) Algorithms like neural networks and deep learning emerged, enabling AI to learn from data and improve over time. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

Marvin Minsky and Dean Edmunds, using 3000 vacuum tubes, built the first artificial neural network, simulating a simple network of 40 neurons. The Rise of Machine Learning (1990s-2010s): Algorithms like neural networks and deep learning emerged, enabling AI to learn from data and improve over time. Top AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. " in the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

MAY 20, 2010

Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Webinar Marketing Tip – Use Those Precious Last Few Minutes Before The Webinar by Nurture.

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Parse.ly

SEPTEMBER 24, 2019

The Content Library is a cool addition – we want to enable you to draw on all the helpful content we’ve produced from network-wide research and customer case studies, to best-practice guides and experiments from our Parse.ly Or that you can access our full network of data in Currents? University Partners. startup” look.

Brand Identity 40

Brand Identity Branding Startups Domain 40

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? United States License.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Bluetext

NOVEMBER 15, 2023

Welcome to Digital Doorways, the podcast that invites you to explore the transformative journey of advertising and marketing through the eyes of a true industry luminary. Our guest today is Chris Clarke, a marketing visionary renowned for his remarkable journey that has reshaped the advertising landscape.

Advertising Agencies 26

Advertising Agencies Creativity Paid Search Agency Thought Leadership 26

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketing 160

Search Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 160

Marketing-Gimbal

DECEMBER 29, 2009

The great global economic meltdown of 2009 has passed, and we are still here and breathing, mostly a sigh of relief. It’s been a tough year for B2B marketers as many of us had to deal with decreased budgets, staff.

Trends 40

Trends B2B Marketing Viral Marketing B2B 40

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Here is an extensive list of social media marketing glossary terms that includes some of the most used phrases within the industry, as well as major platforms, including Facebook, Instagram, and Pinterest.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Customer Experience Matrix

SEPTEMBER 3, 2009

Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. I’m sitting on a panel next week that will discuss long-term marketing trends. At that time, social networks were lumped into content, which had a 34% share.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

FEBRUARY 16, 2018

SEO strategy may be one of the fastest-moving disciplines in digital marketing, thanks to the breakneck speed at which Google and the other guys push out updates for their engines, forcing marketers to stay on their toes. The first sign came way back in 2009 when Google depreciated the use of keyword meta tags in page ranking.

Keywords 66

Keywords SEO Conversion Marketing & Strategy 66

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

ClearVoice

JANUARY 24, 2020

Following the financial crisis in 2009, Dermer shares unemployment skyrocketed and the numbers of full-time jobs at large corporations were few and far between. “So This is a stark contrast to today, where gig owners — from marketers and designers to writers — actually choose to branch out on their own. It was survival — not luxury.

Lead Scoring 92

Lead Scoring Lead Ranking Fulfillment Paid Search Agency 92

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. OgilvyOne reports more than 55% of Chinese users participate in online discussions about brands across a range of social media networks. China’s social media landscape is totally unlike anything else.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

markempa

FEBRUARY 18, 2009

Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics of this year’s report touched on just about every aspect of marketing out there – from tradtional tactics to Web 2.0 and mobile marketing.

Web 2.0 120

Web 2.0 Planning PPC Case Study 120

Exo B2B

MAY 30, 2019

During the past decade, the company has made it a sustainable platform to share knowledge and new innovations in the world of inter-company marketing. But beyond its informational aspect, ExoB2B’s blog has also proven to be a powerful marketing tool and an effective lead generator. This was the first B2B marketing blog in Quebec!

Marketing AI 45

Marketing AI B2B Thought Leadership Blogger Thought Leadership 45

Vision Edge Marketing

FEBRUARY 29, 2012

Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. billion in 2009.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. I was curious to find out if these trends held true for the industrial sector.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Hubspot

JULY 19, 2011

This guest post was written by Christine Herrington, Co-Founder of SEO Skye , a search engine marketing firm based out of Denver, Colorado. It is a brave new world for mobile marketing , and without a proper guide, you could get lost in all the new developments. Trend 1 - Mobile Advertising Spend is on the Rise.

Mobile Marketing 28

Mobile Marketing Trends Emarketing Mobile Advertising 28

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Lynda St-Arneault managed to sort out these trends which you will see, are very ‘2010’. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Marketers should work closely with salespeople to reinforce these trends, which promise to lower the overall cost per sale. Events and trade shows actually rank below all of these.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

SpotMe Blog

JUNE 13, 2023

They stay on top of trends and regulations in the pharma event space. Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

B2B Marketing Traction

MARCH 28, 2014

In the early nineties I was inspired by an ad agency with which I worked to start my own marketing business. I made the decision to begin a consulting company focused on providing marketing solutions and founded New Incite in April of 1997. As a result, I must constantly learn new things to stay current on technologies and trends.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    The Fortune 500 is jumping on board with nearly 70% actively pursuing social networking as a business benefit for their buyers ( McKinsey , 2009).  Image via Wikipedia.

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

The Effective Marketer

MARCH 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Biznology

FEBRUARY 13, 2012

This post is for everyone else that has vaguely noticed that Google has made lots of changes over the last couple of years, but they aren’t sure about what all of them mean for search marketers. All of these changes have come in just the last two years and add up to some massive changes in the way search marketing works.

Google 80

Google Long Tail Marketing Search Marketing Validation 80

The Effective Marketer

MARCH 9, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Sure, our email marketing software has some canned templates but they are very bland. So which one is it?

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. Veredict: If you are new to social networks, community building, etc.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

NOVEMBER 23, 2009

Consolidate your online profiles and social networking presence? And, tired of filling out the same information over and over for each new social networking or profile site? Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Generate word-of-word referrals?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60