Sales Ready Leads: Quality vs. Quantity
AUGUST 3, 2009
It's not a litmus test, so look for trends and patterns: If they keep talking about LOTS of meetings and production - beware. The topic of Quality vs. Quantity in demand gen has been a constant debate. As David Greenberg, Sr. We just don't have the time to waste managing anything but.". The numbers showed a significant difference in cancel/reject rates as well as pipeline conversion. 56,000.
2005 Called, It Wants Its Marketing Trends Back
DECEMBER 22, 2014
What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. The term itself has been rather popular since 2009. Therefore it’d be rather inappropriate to consider omni-channel as a marketing trend of 2015; it’s something that should be known and perfected as companies rapidly expand the number of touch-points they use to interact with buyers.
New Infographic: B2B Lead Generation & Content Marketing Trends
MARCH 17, 2012
The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. B2B Content Marketing Trends, B2B Technology Marketing Community on LinkedIn , Holger Schulze.
Tracking Video Music Trends: How to Stay Current
DECEMBER 14, 2015
Unfortunately, the ability to follow trends and stay ahead of the curve is still agonizingly difficult. It’s the job of a music supervisor to stay current with the latest trends in music. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Think of what’s trending on Soundcloud as being six months ahead of pop radio. 6. The post Tracking Video Music Trends: How to Stay Current appeared first on Vidyard. Blog Video Marketing TrendsWe get the struggle. Next Big Sound.
Human-to-Human Marketing: A Trend for 2015 and Beyond
DECEMBER 17, 2014
DiGiorno Pizza made a big mistake with their real-time marketing by hopping on the trending #WhyIStayed hashtag with what was declared the absolute worst brand tweet of 2014. absolutely love Seth Godin’s novel first published in 2005 as All Marketers Are Liars with a revised cover in 2009, All Marketers Are Liars Tell Stories. Imagine walking into your favorite coffee shop.
Developing your Go/No-Go decision tree
OCTOBER 16, 2009
These decisions go beyond the sales team so we advise including more than the sales team in formulating your tree. 1) start by identifying your best and worst projects 2) evaluate your portfolio and identify your strengths and weaknesses 3) revisit your proposals, both won and lost The purpose of this introspection is to be brutally honest in identifying trends in your business that can aid you in both finding the right projects while avoiding the wrong projects. The situation: A potentially juicy RFP falls into your lap. So what is a Go/No-Go decision tree?
what's your marketing approach?
The Effective Marketer
JULY 29, 2009
This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.
It's Budget Season - B2B Marketing Budget Trends for 2011
Everything Technology Marketing
OCTOBER 22, 2010
The growing trend of utilizing inbound marketing tactics is a result of the changed buying behaviors of B2B buyers and the perceived cost effectiveness of these marketing channels. this year over 2009. MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. last year. last year. last year. last year.
Data-Driven Marketing: 10 Trends for 2013
JANUARY 22, 2013
His report is packed with data about how various channels performed over the last year, set in a broad economic context. A few cherry-picked numbers: The US GDP grew slowly, ~2%; the S&P grew ~15%; unemployment fell below 8% for the first time since 2009. Among the findings: Email spend continues to grow, despite open and click-through rates that fell to 2009 levels.
C-Level Prospects - Make the First Appointment By Phone
MARCH 27, 2009
Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years. For Con-call/Web-meetings there is a trend of delegating to lower-level staff prior to secondary/follow-on activity. When I was recently at the Sales 2.0 It has become pervasive, and respected, to do business this way. 42% Face-to-Face. 58% Con-call/Web-meeting.
UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
JUNE 17, 2015
Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Have you ever stopped to think about why you make certain purchases? What really goes into those decisions? I do it all the time. I'm a marketer, after all. simply because it came out of a food truck. And you can, too. The L.A.
How to Make Your B2B Website More Buyer-Centric
Savvy B2B Marketing
SEPTEMBER 16, 2009
Not only have I discovered that I really love this type of work, but I am also seeing common trends of what websites do well and where they could do better. Recently, I've been spending a lot of time evaluating and writing web copy for clients. It's quite common for me to go to a website and be quite puzzled about what this company actually does. Make this prominent interesting. tell them!
B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
Modern B2B Marketing
JULY 23, 2009
We think this will continue to be a trend. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B. Prior to running CPC Search, Terry led marketing initiatives at Citrix’s GoToMyPC, and before that he received his MBA from UC Berkeley’s Haas School of Business. How is B2B PPC campaign management different from B2C? Where can you usually find some quick wins?
Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
MAY 29, 2013
Meeker, a former top Wall Street analyst, puts out a big report once a year laying out the most important trends on the internet. KPCB Internet Trends 2013 from Kleiner Perkins Caufield & Byers. Mobile traffic represents 15% of all internet traffic, versus less than 1 percent in May 2009. Meeker believes the trend will continue with wearables. Iran, up 205%. The U.S.
Content Marketing Gaining in Popularity
JULY 14, 2009
I had two phone calls this morning from colleagues that asked about the popularity of the term " content marketing " In looking at trend lines for "content marketing" on icerocket.com, the buzz over content marketing has doubled over the past two years. From April to July, 2009, there were an average of 15.59 From August to October, 2007, there were an average of 8.57 posts per day about content marketing , totaling 771 posts. posts per day about content marketing, totaling 1,403 total posts. The Decline of Advertising and the Rise of Content Marketing.
10 Things Fashion Can Teach Us About Marketing
Savvy B2B Marketing
NOVEMBER 16, 2009
Trends are for lemmings: If all your friends jumped off a cliff, would you? My inner girlie-girl wanted to come out and play. Here are ten fashion rules reinterpreted for the world of marketing. Let's test your catwalk savvy. 1. It's about the whole package: Nothing ruins a great outfit like a pair of bad shoes. Your marketing is only as good as its weakest link. and cliffs. 8. " 10.
Interviews and Content Marketing - Ambal Balakrishnan
B2B Marketing Zone Posts
OCTOBER 22, 2009
Some other bits of background about Ambal: Ambal’s book “Content Marketing Tweets: Bite sized tips on creating compelling content your customers and prospects will love will be published in late 2009. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Ambal Balakrishnan and I have been having some interesting conversations around her interview series and how it relates to B2B Marketing , visible networking and Browse My Stuff. of Penn. She lives with her family in Silicon Valley.
Email Autoresponders 2.0 in B2B Marketing
Anything Goes Marketing
FEBRUARY 21, 2009
In this post, I want to highlight some of the interesting trends I'm seeing in marketing automation - specifically the autoresponder email and how you can take advantage of this often neglected marketing gem. Pull in content from RSS feeds: I've outlined this concept in an earlier post Latest Trends in Email Marketing: RSS and Calendar Reminders. Email Autoresponder 1.0 Chad H.
Let the 2009 Trend Lists Grow
PR Meets Marketing
DECEMBER 23, 2008
One of my most popular posts last year was my summary of 2008 trend lists. I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? To me, these seem almost second nature!
Are You Creating Necessary Content?
AUGUST 11, 2009
Topics should appear that show trends and the need to expand on key issues. Take a few minutes and do an inventory of the content you send to your customers and prospects. I'm not talking about the information you create that talks about your products and services. In this case, look at the type of information you distribute that educates your customers and positions you as an expert resource. Is it necessary? That, in and of itself, may not be enough. In addition, is the information necessary for your customers' growth? Recruit help.
8 Key Mobile Marketing Trends
JULY 19, 2011
To help you better grasp this exciting industry, we have identified the 8 most significant mobile marketing trends of 2011 that are sure to change the mobile marketing world we know now. Trend 1 - Mobile Advertising Spend is on the Rise. Trend 2 - Smartphones are Beginning to Dominate the Mobile World. million by year-end 2010, increasing by nearly 50 percent from 2009.
6 Reasons to Embrace Social Media Today
Content Marketing Today
NOVEMBER 6, 2009
Social media marketing is a trend, not a fad. Share and Enjoy: Tags: Content Marketing Knowledge Center Marketing Basics News Online Social Media Tips & Mini-Guides Trends But, most small to medium-sized businesses have yet to participate fully and enthusiastically. Social media marketing is here to stay. Not next week. Not next month. But now. Hi Ho, Silver and away! Summing up.
RFP Etiquette: Dos and Don’ts for Business Matchmaking
AUGUST 5, 2009
The original article was posted here on July 21, 2009. TPC: What’s the trend line? Kutcher: I think the trend in RFPs matches the trend toward businesses using the Internet to conduct business and going online to find vendors outside their local areas. The following interview/article was conducted by Vince Giorgi, Vince President of Hanley Wood Marketing for his blog, Touch Point City. In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). Rules of the RFP Road?
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
Blogging had been steadily climbing as a corporate communications tool — 19% of the INC 500 blogged in 2007, 39% in 2008, 45% in 2009, 50% in 2010 and just 37% last year. have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. What do you think?
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Come and get it! Come and get it! World. See it here.
2009 Trend Spotting
PR Meets Marketing
JANUARY 23, 2008
One of my most popular blog posts was my 2008 Trend Lists. It's barely after Labor Day and I've already started spotting the 2009 Trends. This post will be dedicated to all the
5 Ways to Repackage Your Best B2B Content
Savvy B2B Marketing
DECEMBER 9, 2009
This is a great format for highlighting customer quotes or industry trends. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch. The night before, I made some Asian-inspired pork tenderloin, which was good, but it was even better in the sandwich wrap I concocted with some miscellaneous ingredients in the fridge. Will it make their job easier?"
Digital Body Language
SEPTEMBER 2, 2009
In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website. That means that dashboards of database growth and data quality are key in understanding trends, problems, and opportunities. Some metrics may seem too transient, being only relevant to a particular campaign.
5 Twitter Tips to Strengthen Your Content Marketing Strategy
Content Marketing Today
JULY 31, 2009
Follow and familiarize yourself with critical trends in your market. Twitter is an ideal tool for following those trends in real time. In fact, its website has been redesigned to focus on showing obvious trends. Tags: Blogging Content Marketing Knowledge Center News Online Social Media Tips & Mini-Guides Trends So too with Twitter. That’s good and important.
The Fun Theory: How to Change Behavior
The Effective Marketer
NOVEMBER 30, 2009
This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior? Some food for thought. United States License.
This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
JUNE 25, 2016
HANDPICKED RELATED CONTENT: How to Get in Front of the Podcasting Trend [Growth Tips and Tools]. Investools from TD Ameritrade : In 2009, TD Ameritrade purchased the trading platform Think or Swim for $606 million. Content Marketing Examples Facebook Industry News and Trends Paid Advertising PNR Social MediaWe also take a closer look at Facebook’s new Creative Hub. Ready?
Webinar Presentations That Suck « The Effective Marketer
The Effective Marketer
MAY 25, 2009
This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Practice. United States License.
What Content Marketing Will Look Like in 2016: 40+ Predictions
DECEMBER 14, 2015
The hottest, most positive trend will be enterprises reorganizing their brand, product, marketing, sales, and customer service teams around innovation and customer experience. Building Your Audience Content Strategy Industry News and Trends Influential Content Marketers Native Advertising Visual Content and DesignRobert Rose, chief strategy officer, Content Marketing Institute.
Eight reasons to monitor social media and a list of tools for doing it
DECEMBER 23, 2009
Trend the conversation. If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers. At its most basic, social media monitoring starts with what is known as the “vanity search.” But things can quickly get complicated from there. For example, what if your brand or offering uses a generic term like “Service Oriented Architecture”?
Why marketers must become the new publishers
OCTOBER 6, 2009
One of the great trends were seeing at ITSMA is increased automation of the lead process. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). Editors always try to leave room in the planning process for the timely, exclusive scoop—the story that identifies an important trend before others do. It’s great because the software acts as a battering ram for alignment between marketing and sales. That metric is going to be critically important as we automate the lead process because nurturing is marketing’s special sauce.
This Week in Content Marketing: Google Plus Returns From the Grave. Does It Matter?
DECEMBER 5, 2015
Watching the content marketing trend fade to black (18:35): Content isn’t going anywhere, but the content marketing trend may be disappearing much quicker than we think, warns blogger Geoff Livingston. In 2009, Andy had his own show on a small AM radio station in his local Georgia town, which he eventually moved to a podcast format online. It depends. This week’s show.
Marketo Sales Insight Expands Salesforce Access to Marketing Data
Customer Experience Matrix
JUNE 9, 2009
Eloqua provides interesting graphs of activity trends. This is THE big industry trend right now, so much so that we’re probably due for some clever nay-saying. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves. The idea is to help the sales rep decide who to call first. three Web site visits in two days).
Smashmouth Review - LeadLander - Who's Really Visiting Your Site?
JUNE 5, 2009
Seeing a trend in what pages a company visits gives you specifics on their interests. We thought it might be interesting to augment our thought leader interviews with some demand gen product reviews. We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website.
Technology Marketing Collateral Trends
Everything Technology Marketing
DECEMBER 7, 2009
Here is a recent survey report on B2B technology marketing collateral trends from Eccolo Media that you may find interesting: “ Eccolo Media 2009 B2B Technology Collateral Survey Report ”. Key findings in the report: • White papers – especially those that are long on expert content and light on sales jargon – continue to be the No. form of collateral influencing technology purchasers. Video is on the rise in terms of frequency of use by technology purchasers – especially video that features customers speaking about real experience using a product or service
Demand Generation Trends for 2009
Modern B2B Marketing
JANUARY 25, 2009
He recently turned the tables on me with seven questions of his own as part of his own interview series: Thought Leadership Interview #6: Miller Time: Marketo’s Jon Miller on Lead Generation and Management in 2009. What are the three trends you see emerging in 2009? However, new contacts typically cost money, so as marketers try to do more with less in 2009 they will focus more attention on improving conversion in the middle part of the funnel , i.e., the percentage of in-profile prospects that become sales-ready opportunities. 3. Here are just a few excerpts: 1.