Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). You’ll learn from this fascinating infographic that Forrester Research estimates that $716 million was spent on social media marketing in 2010, and the figure will reach $3.1 last year (2009). search volume rose 16% from 2009 to 2010. MORE >>

Slides 17-21: Key Interaction Intersection gaps marketing, lead generators and sales should be aware of. Slides 24-26: Cited research, additional resources from Mi6 and invitation to join Mi6 Linkedin Group: B2B Marketing Professionals Peer Network. The New Voice of the CIO (IBM, 2009) [complimentary report]. North American/European B2B Social Technographics® Online Survey (Forrester, 2010) [blog post]. How Customers Choose Solution Providers (ITSMA, 2009) [paid research]. Lead Generation Optimization, Key Trends Analysis (CSO Insights, 2010) [paid research]. MORE >>

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Adoption soared. MORE >>

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Improving customer experience across channels was also top of mind. MORE >>

Dave Frankland, in the aforementioned analysis by Forrester, said that “today’s firms are schizophrenic about customer segmentation.”  Multichannel marketing was the hot topic in 2009.  Connect with Kenyon on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. “). MORE >>