markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

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markempa

MARCH 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?,

Lead Generation 120

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markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There are more protections for tangible products but not many for service based business, which most companies are evolving to anyway.

Lead Generation 120

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markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Once you understand why clients chose your products or service you can tailor your message around the needs you solve.

Lead Generation 120

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markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.

Lead Generation 120

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markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

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markempa

JANUARY 3, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. She wrote, "I just put your book in production! She wrote, "I just put your book in production! It’s in great shape.

Lead Generation 120

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markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

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SWZD

AUGUST 5, 2019

Peter gave us a superb perspective on marketing, from the campfires of the Stone Age, to the beaches of Bay Watch, to hybrid clouds storing e xabytes of data. Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. About Actifio.

Ideal Customer Profiles 48

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markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Focus on the seller, instead of the customer.

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markempa

APRIL 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Kanazawa says: "It makes us more susceptible to product messages, because were designed to trust our friends." writer, Thomas Mucha too.

Lead Generation 120

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markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value.

Lead Generation 120

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Online Marketing Institute

JUNE 1, 2009

From writing technical bulletins for your sales force to composing a speech for your CEO, our technically oriented staff of engineers, account managers and marketers will produce deliverables that make sense for your business with results you can measure. Looking to launch a new product or service?

Advertising Agencies 40

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Anything Goes Marketing

APRIL 5, 2009

One of the themes for marketers in 2009 is “doing more with less”. While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. Renewal reminders.

Trigger Marketing 100

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WebMarketCentral

APRIL 2, 2009

Strategy—help identify how social media fits with existing activities such as SEO, PR and event marketing. Content production—content in the form of blog posts, white papers, reports, video, presentations, podcasts and images is a major component of social media marketing.

Social Media 20

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The Effective Marketer

FEBRUARY 3, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Conference 100

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Webbiquity

JULY 26, 2010

Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Social media and thought leadership: The virtuous circle for B2B marketing , March 11, 2010. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

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markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

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markempa

JULY 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Get on sales and marketing the same page. Pitch the problem, not your product. Get on sales and marketing the same page. Act swiftly.

Lead Generation 120

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markempa

MAY 19, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Reichheld asks, “Would you recommend our products or services to a business peer?”

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JANUARY 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

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Hubspot

JUNE 17, 2015

It wasn't long before the product made its way into surf shops down the coast of California. However, the product didn't take off until the early 2000s when Oprah featured the sheepskin boots in her "Oprah's Favorite Things" segment. Identify opportunities to get your product or service into the hands of industry influencers.

Work Management 28

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Webbiquity

SEPTEMBER 12, 2011

Whether it’s a local tweet-up or a major conference, this knowledge could be useful to help you plan what events you should sponsor or where you should set up your next booth&# ). Social media: Adding video to your digital marketing plan by SignOn San Diego. 7 Little Known Tricks That Will Get You More YouTube Views by SocialTimes.

Social Media 100

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Hubspot

NOVEMBER 3, 2011

Here's how we inbound marketers are affected by the three highlighted developments Google shared today. Recent Events or Hot Topics. When Facebook announces yet another update to its site, or Google+ releases a new feature for its product, the online marketing world goes crazy. Frequent Updates.

Google 28

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Webbiquity

APRIL 27, 2021

It didn’t take long for marketers to notice. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Blog posts started appearing with titles like “How to Sell Your Executive Team on Social Media Marketing,” and “Why Your CEO Should be on Social Media.”

Social Media 361

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