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Best Web and Landing Page Design Tips of 2009

Webbiquity

Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Thesis Tutorial – Customizing the 404 Page by SugarRae. 10 Great B-to-B Sites by BtoB Magazine.

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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

How can search marketers use techniques like testing and keyword match types to improve results? What are the best ways to reduce the bounce rate from landing pages? Noah Elkin walks through how to use testing, match types, ad text optimization and other tactics to improve search marketing success. X Marks the Spot!

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Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Rich Media and Video templates in display ad builder by Inside AdWords. Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google’s content network. by Search Engine Land. Everything You Need To Know About AdWords Display URLs by Search Engine Land.

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Quick Ways to Make Your Google Ads Stand Out from the Competition

Unbounce

There’s only so much space on a search results page to go around, after all. See for yourself how the three types of ads look in a side-by-side comparison: An example of how these ads appear in the search results. Google introduced the first extension—sitelinks—way back in 2009. But why stop there? You can get creative too.

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3 Strategies for Creating an Integrated Video Campaign

Adobe Experience Cloud Blog

All this change is not just in your head; according to research from eMarketer, TV ad spending in 2017 dropped for the first time since 2009. An integrated campaign starts at the top of the funnel, where marketing teams responsible for items such as TV spots and banner displays should be briefed together. Pressure Test Your Tagline.

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Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

Moz

This piece is coming from the perspective of Erika Austin, who has worked in digital marketing for Logic Supply since 2009, with special credit to Tim van der Horst in our Netherlands office who led the roll-out of the new domain and the resulting SEO recovery efforts. Priority page identification. Phase two: pre-launch preparation.

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Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

What's the best length for landing page forms? These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. b) A/B test elements of your form.