Hubspot

APRIL 9, 2021

Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. An impression, which is when an ad is displayed on a user's screen, is the currency used in RTB. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept.

Cost Per Thousand 85

Cost Per Thousand Ad Exchange Work Management Mobile Advertising 85

Industrial Marketing Today

MAY 31, 2010

Search engines use it to display it in search results and their algorithms use it to determine what your blog post or page is about. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Page title (Title Tags) – This is what is visible at the top of the browser window.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Convince & Convert

JULY 21, 2010

If your team uses social media at work, particularly for clients, you’ve got to have a policy. Todd Defren and Dell have both shared excellent examples to build from. The FTC encourages social media policies be in place and reviewed. I found myself facing a room full of blank stares. All rights reserved.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). Things to consider when you're designing your web experience.

Social Media 161

Social Media Media Stats Statistics 161

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

B2B Marketing Zone Posts

DECEMBER 1, 2010

4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started - Modern B2B Marketing , November 3, 2010 Have you seen the changes to the LinkedIn Company Pages? One of the areas that we did not have enough time to cover is real life examples of companies using Social CRM. Should I care?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

AUGUST 3, 2010

How is Facebook going to replace my website for portfolio display? Do you have an example of an organization that has begun to integrate FB with a site using the points you discuss in this post? For example, if you don’t want friends and co-workers to know your a racist a-hole, don’t make racist comments.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167