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Trending Sources

New Study: Get On YouTube, NOW

Synecore

Still wondering if creating a YouTube channel is worth it for your brand? Pixability has released a new report, Top 100 Global Brands: Key Lessons for Success on YouTube , that’s got some pretty tantalizing and alluring stats underscoring why you should set up a YouTube account, like, yesterday. 56 of the Top 100 have 10 or more YouTube channels. Moving on -. Viola!

Break the mold: Why content marketing needs to be like a chalupa

grow - Practical Marketing Solutions

fashion designer has a finite number of fabrics, colors, production techniques, and textures that need to conform to a human body. The Taco Bell “tool kit” consists of essentially 14 ingredients: Bacon, beans, soft and hard taco shells, cheese, ground beef, steak, chicken, peppers, onions, rice, tomatoes, lettuce and a few different sauce varieties. The content chalupa.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales. They quickly get it. Q: Which one of the Indiums blogs have you found to be the most successful and why do you think that is the case? A: Each blog is a success since they each have different target audiences and expectations.

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and general search marketing tips, since one-size SEO does not fit all programs. Enjoy!]

P2P 14

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Share your thoughts by leaving a comment.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. This recession is no different.  Come and get it!

Paper 12

100 Social Media & Content Marketing Predictions for 2010

Junta 42

With shoot-and-upload video getting easier and easier, everyone's going to jump onto YouTube. 2009 was about learning social media. Looking back at the 2009 predictions published in this space last year, I think we have a long way to go. Get your customers, executives and product champions in front of the camera to tell their story - how you've solved people's problems, why your solution is unique and what value you bring to the table.  will actually become the margin potential product.   What does one sent email and two tweets equal? 

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How can you “train&# your CEO to use social media productively? Adoption soared. Magazine.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: “return on insight.&# Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Boomers use Facebook somewhat differently than younger age groups as well; Flamberg notes that “they are more reticent to share information, less likely to leave comments and a bit slower to join groups.&#.

Personal Brands RULE on Social Networks

Buzz Marketing for Technology

While it sounds like a subtle difference it is actually an important distinction. Yet many companies limit the use of Social Media at work which I think is very short sighted. "Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer."

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

Low-cost video production? Find them all and others here in the first set of the best cool web tools for 2009. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Looking for a slick tool to easily build branded widgets? Maybe a cool application for online project management?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Particularly if the blogger is clearly a fan of the company/product/service/brand. beyond “here’s yet another product that does x,y and z&# - what’s the interesting angle on this product or company?) - Why the blog’s readers might care (saves them money, more functionality, lets them do something they couldn’t before, etc.) Please don’t. Don’t send blanket solicitations to bloggers in the same general industry.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. Because it’s real.

7 Things About Online Reviews Every B2B Business Needs to Know

Act-On

If you’re a SAAS biz, on sites like GetApp.com and Product Hunt. Industry-wide research reports or surveys of what people think of different B2B services. That’s according to a 2009 Convergys Corporation study, and I can’t imagine that the effect isn’t still with us. How many reviews do you need to see a difference? So he took it to YouTube. Or Spiceworks and G2.

An interview with GE's Social Media Wizards

grow - Practical Marketing Solutions

Other than subject matter, how is it different managing social media for GE instead of doing it yourself as an individual communicating with friends? Gannon : “The biggest difference is remembering that no matter how casual the conversation is online, what we say via various social media is, in the end, still the voice of GE. An example of her creative flare: “Hey baby!

ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Connect the Docs

Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. Ambal Balakrishnan: How is the marketing landscape different than what it was a decade back? Crafting White Paper 2.0 Stay tuned!

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

How did the process for developing and promoting your eBook differ from promoting and producing a white paper? A. First of all, the writing style is completely different. As far as production, you want to make it a one-stop shop for all related resources. Has the response been different than what you’ve experienced with your white papers? A. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

How did the process for developing and promoting your eBook differ from promoting and producing a white paper? A. First of all, the writing style is completely different. As far as production, you want to make it a one-stop shop for all related resources. Has the response been different than what you’ve experienced with your white papers? A. Web 2.0 My boss, C.

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

If a prospect wanted information on a product or service, he or she had to approach the company and get inserted into its sales process. For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. As a consequence, companies have to engage differently with prospects. How does Web 2.0

How Web 2.0 Impacts B2B Marketing: An Interview with C. Edward Brice of Lumension

Savvy B2B Marketing

If a prospect wanted information on a product or service, he or she had to approach the company and get inserted into its sales process. For example, according to TechTarget/Google research, the primary source of information about products and services is someone's peers and colleagues. As a consequence, companies have to engage differently with prospects. How does Web 2.0

Assessing the Buyer's Toolkit - 10 examples

Digital Body Language

Each marketing asset helps a prospective buyer learn about your solution, but often in very different ways, from high level thought leadership when a buyer is in a market awareness/education phase, to education on capabilities when a buyer is in the vendor discovery phase, through to final validation of vendor selection. Used to connect with buyers who are seeking solution vendors.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? You’d be surprised how many different ideas and variations you can get from your initial thought after doing your research. Don’t be afraid to tear apart your initial outline if you think it will improve the product. If you are not a professional copywriter, coming up with new content regularly can be a difficult task. For example, “content creation.”

Best Cool Web Tools of 2009, Part 1

Webbiquity

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Great for viewing the differences between “traditional&# and real-time search results. Mail), social networking sites (Facebook, MySpace), blogging platforms (WordPress, Blogger, TypePad), media sites (Flickr, YouTube) and more. Jing lets you capture on-screen action or animate still images, add narration, and upload the final video or YouTube or other video-sharing sites or share by email. SlideSix. PeoplePond.

CRM 2

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Here you can add a link to your Home page or a product page.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Having an awesome product, an outstanding service, or a compelling cause is no longer enough.”. Matthew Patrick from Game Theory decided to create consistent videos and distribute them on YouTube. Videos- Every week, Game Theory’s Matthew Patrick distributes a fresh video via YouTube. Its target audience of teenagers is already on YouTube every day. That’s a lot.

Six ideas to beat the social media time tornado

grow - Practical Marketing Solutions

For different people, it could be different things. If you are a Google Reader user like me then here are some more tips to make you more productive while using it. 4. It happens to me when I am watching YouTube videos. Here's an excerpt from Mr. Mukherjee's insightful post on dealing with social media exhaustion: The truth is that you need information. Set time frames.

Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible. It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. It also now uses Salesforce.com opportunity records to measure the close rates of leads from different sources. That would greatly limit the marketing automation vendors' business.

What Teens and Executives Have in Common

Leader Networks

So, while teens are discussing which music to download or party to attend, executives need a means to discuss industry changes and trends, management issues, which product or service to buy for their company or how to best leverage their organization. Effective customer relationships are the core to any successful B2B company and the strength of any organization is largely dependent upon the company’s ability to deliver the right products and services to its customers in a timely way. What do executives and teenagers have in common?

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. For example, segment your products and services by application and/or industry. It is always a good idea to serve up your marketing content in different formats but your text is the key component. Don’t! All Rights Reserved.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

You are not alone, most business purchases, especially industrial products don’t lend themselves to a simple Manufacturer’s Suggested Retail Price (MSRP). It becomes even more complicated if you sell through channel partners and there are different pricing structures in place. This was second only to downloading product data sheets. Have you struggled to answer that question?

Building Content Marketing Strategy – 10 Steps

B2B Marketing Insider

The way customers buy today is very different from how they made purchase decisions 15 years ago, of course. The most important difference is that today customers do most of their buying research on their own, with many sources of information, often in real time. To help customers, you can’t write about your products. YouTube video and a podcast is not to far out.

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6 Steps to Content Marketing Domination

Junta 42

Get Content Get Customers was published in 2009. Unfortunately (or maybe I should say fortunately), he didn’t have a product to sell. Claus’ YouTube videos have garnered millions of views, including one where Claus conducts the Danish National Chamber Orchestra playing Tango Jalousie while eating the world’s hottest chili peppers. Content platform: Blog, iTunes, YouTube, etc.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

People bring different skills to the job. Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. YouTube Tips and Tactics. How can an brand establish trust online?

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0 What to do?

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever

Hubspot

Though it has eligibility requirements, once accepted, you have access to free versions of all Google products, including tutorials for each to help you get started (not too shabby, we know). Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. YouTube for Nonprofits in Action.

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

Every day I get pitches from companies seeking to pay me to feature their products on my blog, or even pay for entire posts about their products. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. The sponsored content wasps are swarming! Chris Brogan    Thanks!

Enhancing the User Experience with Augmented Reality

Synecore

This is an unfortunate misapplication, as each term represents a different track- one outward focused and one inward focused- that we as humans are headed down with respect to our interface with digital technology in the near and distant future. Augmented reality provides additional information so the user can view the world in a different manner. Augmented Reality vs Virtual Reality.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

If you are even remotely interested in marketing it is clear that the more the web has transformed the way we promote our products, the more firmly ‘content’ has planted itself as the center of our lives. Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. What used to be clear roles (i.e. And scary?

The Three Rules to Marketing Reset - Spreadable. Ultra-Niche. Consistent.

Junta 42

People are spending hours on YouTube or Twitter or Facebook or other sites and not spending their attention on ads, because the ads are either absent or not worth watching. Ultimately, they are pitching the product the entire time - two minute product demos of their blenders in action - but they do it in such an entertaining way that you never feel like you are being sold. To do: Stop thinking about pushing your product and start thinking about what your customers would do after engaging in your advertising/marketing.   Treat them differently.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? companies have integrated social media with their customer service, sales, or product development processes. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?) Earnest Agency ). 4.

Stats 133

How 3 Insurance Companies Took Content Marketing by Storm

Contently

” From the get-go, Johnson’s plan was to eventually house some of this content on State Farm’s  website  and even publish content created in-house, striking the balance between promoting owned media that was fun and provided the necessary product information. And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. WordPress redesign and a few pages of product information were only going to get them so far. “Insurance is not a high-interest category for someone aged 18 to 35. Oscar.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. The Difference Between Friends, Fans and Followers by Brian Solis. Adam T.

Stats 90