SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. Great for viewing the differences between “traditional&# and real-time search results. It enables designers build anything from simple Flash banners to a sophisticated widgets with multiple media types, feeds and sharing options by dragging different media types onto a canvas and controlling effects. Looking for a more powerful way to share presentations online? Generate word-of-word referrals? SlideSix. PeoplePond. MORE >>

Ambal Balakrishnan: What makes The White Paper Company different from other players in the market? thorough understanding of how business decision makers assimilate white paper information that forms our development, production, and design strategy. Ambal Balakrishnan: How is the marketing landscape different than what it was a decade back? We’d prefer to watch a 5-minute YouTube video than read a five-page white paper on the same topic. When we think of “writing” we think of a basic productivity task. Crafting White Paper 2.0 Stay tuned! MORE >>

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. This recession is no different.  Come and get it! MORE >>

Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. Particularly if the blogger is clearly a fan of the company/product/service/brand. beyond “here’s yet another product that does x,y and z&# - what’s the interesting angle on this product or company?) - Why the blog’s readers might care (saves them money, more functionality, lets them do something they couldn’t before, etc.) Please don’t. Don’t send blanket solicitations to bloggers in the same general industry. MORE >>

Each marketing asset helps a prospective buyer learn about your solution, but often in very different ways, from high level thought leadership when a buyer is in a market awareness/education phase, to education on capabilities when a buyer is in the vendor discovery phase, through to final validation of vendor selection. Education/Discovery YouTube Video: in a software company, an entertaining viral video used to access potential prospects and bring them into a free trial process. To do this, we need to honestly assess our marketing assets in context of stages of the buying cycle. MORE >>