Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. The Publicity Stunt Hall Of Fame by Taylor Herring Public Relations.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Read the fine print.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 7, 2010

Based on consistency of product, suitability of packaging, and convenience of location, Stratten shifted his daily coffee habit – to the tune of perhaps $30,000 in lifetime value, underscoring the ultimate importance of every customer acquisition or defection. All rights reserved.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Is it good enough to just say “here is our product, go buy it?&# and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 15, 2010

If you update your company's Facebook page about latest happenings, or create a YouTube video, or write a blog post, the conversation comes AFTER the content is sent out, not before. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? A new product launch. New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 24, 2010

and/or Linkedin Answers, or create a series of helpful YouTube videos ( like Coldwell Banker ). People use Twitter and FB and other social media sites to provide word of mouth advertising whether it be negative or positive, it is some time of feedback of a product. Now that it is so easy for Joe Q.

Conference 115

Conference Organization Paid Search Agency PR 115

Hubspot

MAY 29, 2015

video series follows Dickson as he tests the power of his product by blending everything from glows sticks to Justin Bieber CDs. Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Quite simply, Blendtec found a way to position their product as something truly fascinating. Or yoga pants?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. The struggle, I feel at least, is that post production takes entirely way to long to make a decent, helpful video. The reviews business will be transformed by geo-location. Are people 'getting it'?

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Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? And if possible, I’d recommend having employees closest to the product (designers, engineers, product marketing, customer service) be the stars of the show, not executives or marketers. To be entertained?

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FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

MAY 27, 2010

I know you’ve got a bunch of exciting new products that I’m excited to try. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). I’m bummed I missed that one. Maybe Tornados will send me some to review? Great job Bulbstorm.

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Paid Search Agency Social Media PR Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. What shows up in these search results?

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

JULY 14, 2010

It’s just the noise that drives me nuts and it is the counter-productive noise that scares companies. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et. The challenges and chances of facebook, twitter, YouTube et.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Blog as hub, site as spoke , June 23, 2009. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 14, 2010

But yet Geek Squad has a YouTube channel that includes hundreds of videos showing people how to do it themselves. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service. They monitor SM and help customers and noncustomers alike.

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Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

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Social Media Media Webinar Metrics Marketing & Strategy 133

Single Grain

APRIL 25, 2022

They expertly research and select the long-tail keywords that are most often used to search for your product or services. Having a “yes” to these questions is crucial; otherwise, you will select a company that does not have the required experience to manage the products or services your business sells. Anko Products.

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Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

SEPTEMBER 12, 2011

Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. Every product features customer “action shots” showing the product in use. Obviously, ThinkGeek has personality.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs. link] Katie Van Domelen Thank you!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

MAY 19, 2010

It was much easier when all you had to worry about was getting an average product out to market and ensure that the 4 P’s of Marketing were evident in your ad. As consumers of products/services and also marketing content we are also interested in something else — D.I.S. Then they can go back to business as usual.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. One of their clients is SunButter , a spreadable food product made entirely from sunflower seeds. SunButter could credibly answer those questions, and introduce their product in a helpful way.

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Social Media Paid Content Media Paid Search Agency 128

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

FEBRUARY 9, 2010

Not all of those people will be relevant in helping me answer my questions about a product. You know, kind of like “We are really not a transparent company, but we play one on YouTube.&# Understands not only the products, but has seen enough customer scenarios to help guide the right match. Well, almost.

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Social Media Webinar Metrics Media Paid Search Agency 119

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. That means that companies dealing with the following subjects require the help of PR firms to secure brand coverage in top crypto publications: Blockchain. The cryptocurrency market is booming.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out). Although I'd be looking at my YouTube and Facebook search optimization right about now, too.

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Facebook Marketing Websites Paid Content Social Media 167

Webbiquity

SEPTEMBER 8, 2010

30% of social media users access a social media site “several times a day,&# up from 18% in 2009. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing.

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Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. The area of “metrics integration&# is especially interesting.

Business 116

Business Paid Search Agency Social Media Analysis 116

Webbiquity

JUNE 6, 2011

What’s most interesting is that Umair made this statement in June, 2009 when Twitter had recorded approximately 2.5 Since 2009, we have seen revolutionary wars and unspeakable natural disasters. He’s also active in social media and was named as one of the Twin Cities Top Titans in Social Media in 2009.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 2, 2010

Inevitability Sure, we all talk about Facebook and Twitter and YouTube. Even in a recession, our economic productivity continues to climb. The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? How is that possible? All rights reserved.

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Online Marketing Institute

OCTOBER 31, 2010

I’m planning to write a full post about it soon, but the real genius of Swix is that it allows you to easily create a unified scoreboard of all your key social media metrics like blog traffic, subscribers, Facebook fans, Twitter followers, YouTube subscribers, and much more. All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

APRIL 27, 2010

Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. Why can’t you bend over backwards to explain EXACTLY how your product works, and why? It’s not about doing the expected well, it’s about doing the unexpected.

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Social Media Media Webinar Metrics Marketing & Strategy 131