Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. And in a complex industrial buy cycle, things can get well…complicated.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Content Standard

DECEMBER 12, 2018

Then there’s Weibo , often referred to as the Twitter of China. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. Brands can engage in various ways, from branded hubs to mini-programs (Tesla has one that helps users locate charging stations).

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. It is our job then as marketers to massage it and add some sizzle in order to persuade the reader to take a desired action. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 4, 2010

Furthermore, we’re usually able to filter leads on criteria such as geography and company size, so that every lead the client pays for meets that client’s minimum demographic profile. Twitter Click Here to follow me on Twitter. With all this going for it, why then isn’t content syndication a slam dunk success?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Martech Advisor

DECEMBER 6, 2019

For example, did you know that Facebook turned profitable in 2009? This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups. Without this predictive understanding, Facebook would not have inclined towards investing in customer/user acquisition at a loss for 4 years. The 4 Key Benefits.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Online Marketing Institute

NOVEMBER 8, 2010

Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies. When social media customer acquisition figures are broken out by B2B and B2C companies, it becomes clear that B2C companies generally obtain much more value from their social media marketing efforts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

APRIL 1, 2018

Describe your ad's audience using demographics and psychographics. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Hubspot

OCTOBER 24, 2014

This was 2009, so by the time we opened it looked like we were riding on The Walking Dead thing, but the idea started before it ever came out. Does it serve a different demographic for Des Moines? We thought it''d be a kitschy fun place for the cool, young demographic to hang out in. So the zombie idea came from George.

Ad Building 28

Ad Building Demographics Facebook Work Management 28

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Twitter is a great resource to find leads, though it is also a great for product management, customer service, and branding You can use Twitter for lead generation.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Webbiquity

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Hubspot

SEPTEMBER 8, 2011

But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. If you make an error, you won't get as much backlash as if you were just starting out with Twitter or Facebook. A lot of the platforms offer their own dashboards for tracking who's checked in, demographics, etc.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Convince & Convert

APRIL 13, 2010

You've just written the recipe for Twitter success, too. I've found twitter to mean many different things to many different people. I'll be posting “An Open-Letter To My twitter Followers&# in an upcoming blog post (would love your feedback!), All of us have influences. All of us have influences.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Hubspot

FEBRUARY 20, 2015

Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. To reach their key demographic, BluePrint uses social media. Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content.

Marketing & Strategy 28

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 28

KoMarketing Associates

JULY 13, 2017

Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. Just like Twitter, hashtags are important for Weibo. Similar to Twitter, Weibo provides a detailed account analysis data for each account. Using Hashtags. Verifying The Weibo Account.

B2B Marketing 120

B2B Marketing Enterprise Management B2B Paid Search Agency 120

Convince & Convert

SEPTEMBER 21, 2010

Demographics: Do you want to be able to filter by the demographics of the author? You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157

Golden Spiral

APRIL 16, 2019

In addition, they had to be semi-cool graphics, 'cause our target market, the demographics were young people, they were teenagers and college kids. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. So, I'm no Johnny-come-lately Apple guy. I didn't have any formal training, I didn't know what I was doing.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). The hard questions about social media for B2B solutions providers , June 11, 2009. June 8, 2010. Who Needs Editors?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. However, Facebook and Twitter send the most-engaged traffic as measured by average viewing spent time per visitor. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

JUNE 26, 2016

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. On Twitter and LinkedIn? Follow us @HingeMarketing and join us on LinkedIn.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

The ROI Guy

DECEMBER 14, 2005

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Posted by Tom Pisello at 6:42 AM Email This BlogThis!

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Single Sign On systems don’t go away they simple aggregate this new level of data.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I advocate participating in Twitter, and I’ve certainly grown my own audience via that channel, and it should be part of almost every company or business professional’s social media tool kit.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Webbiquity

FEBRUARY 7, 2012

59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn. The mean half life of a link on twitter is 2.8

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JULY 31, 2009

Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More. Alive and Kicking! All rights reserved.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

JUNE 7, 2011

Nowadays, when we talk about social media, we usually mean Twitter and Facebook. The company also launched a Twitter twin called Ameba Now. A 2009 study of 1000 people found out that the main social network in France is Copains d’Avant. Sometimes, we include YouTube, LinkedIn and Foursquare in that category. Ameba - Japan.

Social Networks 28

Social Networks Advertising Agencies Mobile Advertising Multi-Channel 28

Webbiquity

MARCH 31, 2010

Why are consumers following brands on Twitter and Facebook? Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Twitter Demographics by Social Media Today. Twidiots: The Fact and Fiction of Social Media Demographics by Social Media Today.

Paid Content 100

Paid Content Social Media Research Social Marketing 100

Single Grain

APRIL 25, 2022

They have expertise in all aspects of pay-per-click management, including Google , Bing, Facebook, Twitter, LinkedIn and YouTube ads. Running retargeting campaigns based on target demographics. HigherVisibility is an award-winning PPC management agency that has been in the business since 2009. 10) HigherVisibility.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] He points out that at some level, we are all beholden to some stakeholder if we are doing business on the net: domain registrars, hosting providers, WP.com, Tumbr, Facebook, Twitter, etc. I agree and I'll share my own take on the fact that Facebook and Twitter is still rented land. Will it start an “Unlike&# trend?

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Single Grain

OCTOBER 14, 2019

million views and 97K retweets on Twitter. It all started with the official Air Yeezy and Air Yeezy II sneaker collaboration between Kanye West (whose nickname is Yeezy ) and Nike back in 2009 — the retailer's first full collaboration with someone other than an athlete. women’s team : The results? Nike was born to inspire and motivate.

Marketing & Strategy 109

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Agencies 109

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Twitter 147

Twitter CRM Business Paid Search Agency 147