B2B Marketing Directions

AUGUST 1, 2021

As I wrote in my last post , surveys and survey reports have become important marketing tools for many kinds of B2B companies, including those that offer various kinds of marketing-related technologies and services. This tendency can lead us to see a cause-and-effect relationship in cases where none actually exists.

Customer Surveys 52

Customer Surveys Correlation Demand Generation Agencies Demand Generation 52

Hubspot

APRIL 8, 2013

But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 15, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. Brian Hansford – VP of Marketing Performance at Heinz Marketing.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Adobe Experience Cloud Blog

JANUARY 19, 2009

Sean is exposed on a daily basis to the latest best practices in B2B marketing and is chock full of practical demand generation advice. What are your top 3 tips to help B2B companies improve their demand generation ? What do you think are the biggest opportunities marketers have in terms of more effective lead management?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Mereo

DECEMBER 21, 2023

This pattern is similar to what we saw in the 2008 / 2009 recession. With an abundance of data available at their fingertips, sales and marketing teams found themselves struggling to filter through the vast amount of information generated by AI systems. When they did not have that clarity, they froze.

Terms and Conditions 45

Terms and Conditions B2B Thought Leadership Marketing Management Peer-to-peer 45

Customer Experience Matrix

NOVEMBER 19, 2010

million for 2009 and "triple that" ($13.5 Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. My records suggest that the headcount at the start of the 2009 was around 35, so the average headcount for that year was about 52.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Webbiquity

AUGUST 29, 2011

For developers and agencies, LightCMS also offers one of the most attractive partner programs. Though the product had issues in its original incarnation, Adobe has fixed many of these issues since acquiring it in late 2009 and continues to invest in product development. 2,400/year ($200 per month). 1,800/year ($150 per month).

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Webbiquity

FEBRUARY 14, 2010

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. “Demand generation&# is a better term, though still not precise. Customers are those who’ve advanced from email service providers (ESPs). The technology is relatively easy.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Ambal's Amusings

FEBRUARY 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. "Have an effective inbound marketing strategy." I translate "being findable" as having in place an effective inbound marketing strategy.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Engagio

JANUARY 27, 2021

In many ways, it feels like what happened with marketing automation back in 2009 where there started to be a handful of players with complete solutions. But because Demandbase has its own DSP we can more effectively spread those ad dollars across all your accounts.” ” Traditional demand generation vs. the ABM model.

CPO 71

CPO DemandBase Account Based Marketing ABM 71

B2B Marketing Directions

OCTOBER 9, 2016

They have become popular marketing tools for companies that provide marketing-related services and/or technologies. The PA report was prepared by a well-known research firm, and the primary focus of the PA survey was to show the impact of predictive analytics on the B2B demand generation process.

Research 40

Research Correlation Demand Generation Agencies Demand Generation 40

SWZD

AUGUST 5, 2019

Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. He moved from the agency side to working directly at EMC in B2B Tech marketing. About Actifio. We also discussed key technologies that Actifio uses in their marketing stack.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

markempa

MAY 13, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Online Marketing Institute

NOVEMBER 4, 2010

In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is. At our agency, the programs we negotiate for our clients are almost all performance-based, that is: they guarantee a minimum number of leads at a fixed cost.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

APRIL 5, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

APRIL 19, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 30, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

OCTOBER 28, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

AUGUST 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

Industrial Marketing Today

SEPTEMBER 27, 2010

I agree with you that sales must adopt social media in order to be more effective these days. I service industrial companies, as you do. I had a conference call this morning explaining how the new functions ‘could’ be used by our newest mfg agency client. His comment to me was “This is fantastic!

Social Media 60

Social Media Social Marketing Media Planning 60

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

SEPTEMBER 12, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. email campaigns per week, up from 15.4

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. 2) Email, search marketing, and inside sales worked best for awareness and demand generation.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

markempa

APRIL 3, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

SEPTEMBER 3, 2010

How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing? How effectively you employ this content makes the difference in the outcomes you achieve.” Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Sounds simple, right? Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Ambal's Amusings

OCTOBER 15, 2009

Suggest one ROI metric that you have found to be very effective" Read on to get their insights. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

markempa

JANUARY 24, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It is import.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

MAY 3, 2010

Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. There you have it, six quick ways to make you business blogs even more effective. How effective has it been for generating leads?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

markempa

AUGUST 16, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? B2B Lead Generation Benchmark Study 2009. That’s the first thing I suggest when it comes to demand generation. Read on to get their insights. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

and a general tendency to speak in 140 character phrases! So also effective at 5pm today, I will be leaving BearingPoint after 5 1/2 years and entering Avaya as their Global Managing Director of Services Marketing. Speaking of which, together we had quite a run at BearingPoint one that for sure is envy of most marketers.

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100