Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

WebMarketCentral

NOVEMBER 23, 2009

PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. DandyID Another service that allows individuals to collect all of their social media profiles in one place, verify their identity, and track activity on those profiles.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

MAY 12, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Would You Try It With a Fox? How can I help you?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. What other aspects of the marketing services business are likely to grow like that? Get Your Foot in the Door Selling One Service. Direct mail?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Should companies treat customers differently?

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 million followers on Twitter? If you have income in your database, isolate customers in the upper middle tier (for most companies). population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 24, 2010

But infomercials do a brilliant job of telling stories not just through the eyes and mouth of the pitchman, but also through the eyes and mouths of the customers. Instead, let your customers in on the secret. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Online Marketing Institute

MAY 27, 2009

Posted on Tuesday, May 26th, 2009 at 7:27 pm Why B-to-B Marketers Will Pioneer the New, New Media 150,000 Years of Social Network Media Experience: Why B-to-B Marketers Will Pioneer the New, New Media. We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site. Comment away!

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

MARCH 25, 2010

Need to see the increase in Twitter followers over time? They’ve only been around approximately 8 weeks, and they already have thousands of customers. For now, the service is free, so if you’re interested, sign up soon. Presto, a pretty graph in about 3 seconds flat. I’m a big fan of these guys.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? FTC Disclosure Requirements – The recent changes from the FTC don't just apply to bloggers; rather, anyone who is compensated for promoting a product/service.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 7, 2010

Released today (I was given a free, preview copy), Delivering Happiness chronicles the rise of Zappos from a half-baked notion to multi-billion dollar pinnacle of high touch customer service. As a long-time Zappos customer, and admirer of Hsieh and his customer-first mantra, I thought I had a handle on this tale.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 5, 2010

John & Partners , a full-service advertising and public relations firm, based in Jacksonville. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. And Now For Something Completely Different But here’s where it gets interesting. How can I help you?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. What shows up in these search results?

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

APRIL 18, 2019

Whether it's customers, revenue, locations, leads, mentions, or profits, you've got to play the growth game if you want to be successful in business. Growth can be achieved by adding new locations, investing in customer acquisition, expanding a product line, etc. Investing in customer acquisition. So, how do you plan to grow?

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Convince & Convert

APRIL 14, 2010

Instead, they revolve around removing friction and uncertainty for potential or current customers. Geek Squad makes its living providing technology configuration and repair services, via BestBuy stores everywhere. They aren’t trying to sell you services – at least not at that point – they are being helpful.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. You don’t need to know the what, just the who and when.

Social Media 141

Social Media Paid Content Media Act-On 141

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Stelzner on Vimeo.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 22, 2010

How can you instruct your team to implement and operate something that has so much potential to immediately win (or lose) customer hearts and minds, if you’ve never used it yourself? Most B2B companies have fewer customers, so the opinions of each are magnified. Social Media? Lastly, the people factor is huge.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

Sounds like the playbook for successful brand/customer relationships on the social Web, does it not? link] Rachel Edelstein I had a manager at “The Nature Company&# who had the best customer service advice that I have ever gotten. All of us have influences. People who have educated, inspired, engaged, supported us.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112