Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies. Copyright © 2010 Tiecas, Inc.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Copyright © 2010 Tiecas, Inc. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

APRIL 5, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The article is based on a recent interview with he did with Charlie Shafton, Director of Marketing Programs at Aspect Software.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Copyright © 2010 Tiecas, Inc. These metrics are all linked to 10 stages in Sopheon’s sales process. All Rights Reserved. of Tiecas, Inc.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, no software in the world can flag the error between their and there. All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money. All Rights Reserved.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Copyright © 2010 Tiecas, Inc. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The best part was that their solution was not buying CRM software instead, they focused on developing collaboration and teamwork.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JUNE 26, 2009

Software as a Service Marketbright ist eine führende webbasierte Plattform für die Automatisierung Ihrer Marketingaufgaben. >> mehr Impressum Copyright © 2009 absatzkraft GmbH. Start Marketing 2.0 Services 2.0 Kampagnen zur Gewinnung von Neukunden Schnell umsetzbare Maßnahmen zur Generierung von Leads.

Marketing Automation Services 40

Marketing Automation Services Copyright Case Study Case Studies 40

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It explains how Steelwedge, " a previously little-known software company became a trusted and admired brand in a couple of short years.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 10, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This leads to a problem that affects 87% of B2B marketers.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Work Management Leads 120

Online Marketing Institute

JANUARY 4, 2011

Take screen shots to place in your post using Software like Snagit to highlight points. Another software application you can use is MarketMesuite.com which allows you to personally brand your scheduled tweets. Write in bite size chunks and use bullet points so readers can quickly and easy consumption 24. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

FEBRUARY 10, 2012

In your privacy policy, make sure you clearly communicate how you use personal information, who you share it with, and whether you use cookies or tracking software. Intellectual property laws oversee the creation and enforcement of intellectual property such as copyrights, trademarks, patents, trade secret laws, etc.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

seo.co

DECEMBER 29, 2020

Hart became committed to making books with expired copyrights available in electronic form, otherwise known as the e-book. However, Google Print has been known to catalog copyrighted material and pages scanned by The Open Library project haven’t been cleaned up enough to make them easy to read. 1977 – The first automatic modem.

Skype 88

Skype Work Management Internet Marketing Domain 88

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

markempa

APRIL 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Closed loop feedback is often touted in CRM software and often relied on to be the single source of sales and marketing collaboration.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100