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Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

He has been practicing intellectual property law for eight years, founding a boutique law firm in 2009 that handles technology and intellectual property issues, with offices in New York and Salt Lake City. Me: Can you describe the purpose of the Digital Millennium Copyright Act? How can a lawyer explain Google Bowling?

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The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

Copyright © 2010 Tiecas, Inc. The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Copyright © 2010 Tiecas, Inc. The focus here is definitely on quantity. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action. Copyright © 2010 Tiecas, Inc. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. All Rights Reserved. of Tiecas, Inc. Resources

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Copyright © 2010 Tiecas, Inc. 58% of respondents said their role, as marketers did not end even after they handed off qualified leads to sales. All Rights Reserved. of Tiecas, Inc. Resources

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Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

In order to get there, you need to start with a content marketing plan and that starts with a content audit. This is where you’ll begin to identify redundant and missing content in order to be relevant throughout the industrial buy cycle. Copyright © 2010 Tiecas, Inc. What is a content audit? Share your thoughts here.

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B2B Lead Generation Blog: Book Cover and Advanced Praise for Lead Generation for the Complex Sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For those who pre-ordered the book, it will arrive with the new cover in June. I just got my first shipment of author copies and they look great!