2009 Comparison Research Studies 
Savanta
FEBRUARY 24, 2015
The B2B Barometer has been a consistent feature of the B2B landscape since 2009. The B2B Barometer was designed as a ‘state of the nation’ study. The study was created by the B2B marketing community, for the B2B marketing community. First, to give everybody a point of comparison for their marketing activity.
Marketing Insider Group
JULY 21, 2010
The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve.
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Exo B2B
JUNE 18, 2019
We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. In fact, almost all other studies and statistics report the dominance of the socio-professional platform, including CMI and HubSpot.
Customer Experience Matrix
SEPTEMBER 3, 2009
Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. The Internet figure seems low, but this was a very careful and sophisticated study.
Porch Group Media
MAY 21, 2019
Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Pew Research). IAB 2018 Video Ad Spend Study). billion, according to a Winterberry Group study of US ad spend data. Research by eMarketer estimates that total U.S. eMarketer).
Industrial Marketing Today
SEPTEMBER 3, 2010
Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How can you use marketing content to generate a decent volume of sales-ready leads at a low(er) cost? What is effective content marketing?
Adobe Experience Cloud Blog
MARCH 23, 2011
This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns. The Noob Guide To Online Marketing. B2B Sales and Social Media.
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